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How Most Companies Fail at Social Customer Service

In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There’s still a huge gap between companies that rule social customer service...

Posted March 20, 2014    

How Brands Should Show Off Their Authentic Voice on Social Media

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all....

Posted March 19, 2014    

3 Ways Airlines Command Social Customer Service in 2014

Social channels are a huge opportunity for airline companies in terms of word of mouth referrals. The impact is significant on the opinion of potential travelers searching for the next ultimate travel deal.Customers nowadays only settle for quality...

Posted March 6, 2014    

5 Ways to Empower Your Customers to Be Your Biggest Marketers

The number one most powerful tool to turn prospects into customers is, of course, positive feedback from already satisfied customers. Whether this happens online or offline, both are equally important. There's literally no better way to boost...

Posted March 5, 2014    

The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM

We hardly ever know if a brand's next big real-time marketing effort will be a brilliant piece of creativity or just a sly marketing trick. However, missing out on real-time marketing opportunities is a no-go these days. But, did you actually know...

Posted February 27, 2014    

Here's How Brands Magnificently Embrace Social For Valentine's Day

With Valentine’s Day just behind us, most brands already made a creative effort to launch a holiday-inspired social media campaign to boost brand awareness and consumer engagement. It clearly doesn't take a massive amount of your...

Posted February 16, 2014    

Public vs. Private Social Networks: Why We Need One-on-One "Social Quality Time"

Before the rise of Snapchat, Vine, and Instagram, "old" social networks (like Facebook and Twitter) were the place to be, where everyone could spill their guts and share every aspect of their daily lives.However, more and more brands see great...

Posted February 13, 2014    

3 Reasons ANY Company Can Benefit from Social Customer Service

Nowadays customers are completely empowered. They have the power to shape a company’s products, service, etc. completely. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding...

Posted February 7, 2014    

4 New Ways to Find Inspiration for Your Corporate Blog

Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from...

Posted January 31, 2014    

4 New Ways to Find Inspiration for Your Corporate Blog

Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from...

Posted January 29, 2014    

Weight Watchers' Dutch Community Manager Shares Her Insights

Tamara Heller started working at Your Social, a Dutch full-service social media company, in July 2012. As Community Manager, she's the most important link between brands and their fans. She's the digital voice within the communities of...

Posted January 28, 2014    

Why "The Internet of Things" Is Not Just the New Buzzword

If you're a techie, chances are high you've seen the term 'The Internet of Things' pop up numerous times in your online news reader over the last few months. News reports from CES 2014 spoiled us with various types of wearable tech ...

Posted January 22, 2014    

What These 3 Top Brands Can Teach You About Customer Engagement

People in the world have billions of brand-related conversations among each other every day. Companies pay attention to the dialogue surrounding their company and go great lengths to portray it in the best light possible. Marketers can...

Posted January 21, 2014    

Should a Company Create a Separate Customer Service Twitter Handle?

Social media completely changed the way people do business nowadays. Instead of having little communication between divisions, they now have to work together and quickly address any issue to a specialized department. Another significant change is...

Posted January 14, 2014    

How Every Company Should "Connect" to Provide Excellent Customer Experience

If you're looking for a way to keep your customers happy, there is only one answer: connect! Did you ever wonder why your customers faded away after their first initial purchase? Have you been looking for answers obsessively, but you simply can't...

Posted January 10, 2014    

4 Basic Methods to Measure Your Real-Time Social Media Customer Service

When it comes to social media customer service, the voice of the customer is heightened nowadays. More and more people take to social media to make a complaint, give feedback on a product, rave about a company, etc. This evolution presents a really...

Posted January 4, 2014    

Chief Content Officer: 2014's Hottest Social Career

2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a huge impact on the way companies look at 'content creation', 'thought leadership' and 'storytelling,': they're...

Posted January 2, 2014    

Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn’t to grab your telephone, your preferred ‘...

Posted December 23, 2013    

The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

There's no secret formula to successfully engaging with your audience on social media, but applying 'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote...

Posted December 17, 2013    

5 Powerful Ways to Boost Your Brand's Social Media Presence

Making your social channel a lively and vibrant community, isn't such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition.Doing good on social media won’t be...

Posted December 5, 2013    

 
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