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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh...

Posted April 14, 2014    

#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

What does a cancer survivor who had a moment of epiphany while battling a life-threatening disease have in common with a history graduate? Plenty, it would appear, when it comes to marketing in today’s social media-driven web. The first is none...

Posted March 19, 2014    

#SMTPowerTalk Recap: The Human Factor in PR & Marketing

Yesterday we held the first of a monthly planned series of Power Talks taking place on the Social Media Today Page at Google+, and it rewarded us with some incredible insights. I hosted the session, which included guests Alex Coté and Steve...

Posted February 13, 2014    

SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

Social Media can be as antisocial at times as it can be disruptive. Used as a broadcast channel, it becomes just another firehose spitting brand marketing messages to aim at the world. Bought Likes, fake +1s and bot Twitter followers frequently...

Posted February 7, 2014    

3 Link Building Tips That Still Work

I am breaking my own resolution here not to mention link building in marketing in 2014. Ever since Google started to clean up its Link Graph by weeding the spam link economy its Page Rank (PR) system helped spawn, link building has been associated...

Posted January 27, 2014    

The Reality of Social Media Marketing

Marketing is at its best when it’s perfectly aligned with the needs of its audience. In the years right up to the end of the last century the marketing bible followed Jerome McCarthy’s 4Ps, where the path of any product or service from its point of...

Posted January 15, 2014    

How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, brands still need to...

Posted December 22, 2013    

How Google Will Help You Market Better in 2014

At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the right time. To do this Google, in 2013, changed its search programming to...

Posted December 6, 2013    

Marketing Shortcuts to Avoid in the Semantic Web

The definition of a shortcut in marketing is any practice that will deliver a desirable outcome at a considerably smaller investment in time and effort than any other format of the same practice.  It is human nature to seek shortcuts and in the...

Posted November 15, 2013    

Semantic Image Search and the New SEO [SLIDESHARE]

Over the past few weeks Google has delivered a classic one-two blow: First search is now delivered over an entirely encrypted connection making for the now infamous “100% not provided keywords” in Google Analytics and second, Matt Cutts announced...

Posted October 9, 2013    

What Google's Hummingbird Update Really Means

If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google’s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with...

Posted September 27, 2013    

A Tool to Help You Make Sense of the Semantic Web

The semantic web presents the marketer looking to help his clients with their online projects with unique practical challenges: how can keywords be recognized when semantic search itself is moving away from keywords and focuses attention on search...

Posted August 27, 2013    

Why Google+ Is Key to Your Semantic Web Marketing

In my book on Google Semantic Search I stressed how Google+, Google’s “social layer” is key to succeeding in semantic search and the emerging semantic web. In the months since I first wrote those words evidence is piling up on just how important...

Posted August 22, 2013    

How Search Marketing Is Changing in a Semantic Web

When Google lead search designer, John Wiley, admitted in a Bloomberg interview that 15% of daily Google searches are about search terms the search engine has not seen before he quantified the problem with search for everyone. At its core function...

Posted August 12, 2013    

How "Social" and "Semantic" Go Hand-In-Hand

Semantic, as a term, seems to be currently destined to reside at the exact opposite of the understanding scale to the word “social” with hardly anyone knowing what it means. This in itself is ironic seeing how the term “semantic” actually means...

Posted July 21, 2013    

Google's Semantic Search and Your Marketing

As you’re reading this, the semantic web is in operation and Google’s semantic search is creating the pathway through which we experience it. If you want to get technical on how semantic search works here’s a handy diagram taken directly from my...

Posted July 11, 2013    

How Semantic Search is Changing Everything

In the digital marketing world the words “game changer” rank right alongside “awesome” in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that’s coming. The reason for...

Posted May 23, 2013    

Are You Ready for Social Media 2.0?

The report that the Securities and Exchange Commission (SEC) has ruled that companies can now use social media for announcements sounds the knell announcing that Social Media 2.0 is now upon us. In the pre-social media web company announcements had...

Posted April 4, 2013    

Google Metes Out Rough Justice

Here’s a cautionary marketing tale from the SEO frontier: When your SEO agency says “we’re going to use all this money to get you ranked in organic search” and the alarm bells don’t go off, you should not be surprised when the next time you see your...

Posted February 25, 2013    

Is Facebook Becoming Irrelevant?

Remember those spam emails that used to annoy us? The ones that gave us the heads up that Facebook was going to ask us to pay and the only way to avoid it was to post some nonsensical message on our Wall? Yep, that’s the one Facebook felt obliged to...

Posted December 2, 2012    

 
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