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Social Media Shock: Shoppers Distrust Facebook Stores

In a study that seems specifically designed to make social media marketers lose sleep online research company ThreatMetrix suggest that more than 50% of consumers distrust Facebook Stores stating concerns online fraud as a reason. Even more...

Posted January 2, 2012    

Window Seat? Aisle Seat? Interesting Seat?

The year is far from over and already we get an influx of social media innovations in the way business is done. Leading amongst them has to be KLM’s new service, which will link up the social profiles of passengers and enable them to pick a seat...

Posted December 19, 2011    

What Ten Social Media Disasters Taught Us in 2011

We stand alone in the animal kingdom by our ability to learn through inference. That, beyond anything else, is what makes us special. It is by inferring something that we have to put to full use the processing ability of our frontal lobes, pull on...

Posted December 16, 2011    

PayPal Steals Christmas: Latest Social Media PR Meltdown

It’s the festive season and the social media PR meltdown shows no signs of slowing down. Global player PayPal have just rushed in to join the act with an incredibly insensitive approach to those in need and the kind of mindlessness which only...

Posted December 6, 2011    

The Moment of Truth for Social Media Marketers: Google releases new Free eBook

Marketing 101 taught us all that purchasing decisions follow a distinctive pattern: stimulus + shelf + experience. The stimulus was provided by advertising, word of mouth or personal recommendation but on its own it did nothing until it led to what...

Posted December 6, 2011    

More Blood on the Social Media Marketing Floor: Virgin America needs to learn better

In Rome nothing got crowds more excited, forgiving and ready to love their flawed emperor than a good bloodletting at the Colosseum. In our times, credit crunch crises, low sales, difficult customers, greedy bankers, a tight Christmas and inept...

Posted November 29, 2011    

Google+ Highlights Social Media Weakness for Brands

I went in for some brain surgery the other day, a procedure carried out without anaesthetic, and once he had my skull open the surgeon turned to me and asked, “OK, now that we have your brain exposed which bit would you like me to take out?”...

Posted November 15, 2011    

Google Business Pages Finally on G+ and They Are Available to Everyone

Google has finally brought out Business Pages to G+. Just a couple of weeks ago Google rewrote the code for search, changing a tradition which has been used for over fifteen years and taking the ‘+’ sign (called operand) out of the search queries.At...

Posted November 7, 2011    

Google+ Profiles for Business Apps are Here!

After months of waiting business profiles for Google+, Google’s social network, are here. Google has, in its usual limited-access fashion, made it available, in the first instance, to those who have Google Apps for Business (the service costs $5 per...

Posted October 31, 2011    

The Ripple Effect of Your Social Media Marketing

Once, at uni, a physics professor highlighted the interconnectivity of space and time at a sub-molecular level by taking us to the university pond and throwing a stone right in the middle of it. As we watched the ripples spread he proceeded to throw...

Posted October 27, 2011    

Hard Science: How Social Media Leads to More Sales

At the heart of the social media revolution lies an apparently logical assumption: that somehow social media marketing which devolves into such quantitative gamification as ‘Likes’, ‘Followers’ and ‘G Plussers’, must translate into greater brand...

Posted October 20, 2011    

Google vs Facebook: Get the Whole Picture for Your Marketing

Although the battle between Google and Facebook may not be as heated as the Press often makes out, when it comes to market share the two companies are competing for the same thing: ad dollars and eyeballs. Google, the king of search, often uses its...

Posted October 17, 2011    

Social Media Woes Highlight Marketing Faults

It’s getting a little tiring, these days, to hear yet one more large company social media disaster. First it was Netflix who could not even secure a Twitter account before they launched a new service and now it’s Blackberry whose services suffered a...

Posted October 10, 2011    

The Risks of Over-Gamification in Social Media Marketing

In a previous life, in a multi-billion dollar corporate environment I was entrusted with communication strategies and many of my staff training sessions started with the group playing a game. There was a good reason for that, games engage the...

Posted October 7, 2011    

The Social Media Trap

Social media marketing has gone from being the preserve of web-savvy marketers who could see that eyeballs on a brand or a product offered the potential to eventually increase market share, to being the darling of the press and almost every company...

Posted October 5, 2011    

Facebook to Google: 'Bring it on!'

It was only three weeks ago that I wrote a piece on how Google, tired of playing games with Facebook started to roll out features whose data-collecting activity was reminiscent of Facebook’s Social Graph. It’s taken this long for Facebook to...

Posted September 23, 2011    

Facebook’s ‘Subscribe’ Button Offers Additional Exposure to Marketers

Although Facebook is quick to deny the charges, recent changes in functionality seem to mirror those employed by Google’s social network, Google+, which recently threw its doors wide open to the public. While many have been quick to compare one...

Posted September 22, 2011    

Google+ Opens Its Doors as Google Once Again Ups the Ante

With Facebook linking up to Twitter in an attempt to create a social media, real-time web mashup and a raft of Facebook G+-like features being implemented it was only a matter of time before Google turned the heat up. The thermometer has just gone...

Posted September 20, 2011    

Lessons in Social Marketing Given By NetFlix Predicament

If you are a successful online movie streaming service with a DVD rental wing, facing incredible pressures from competition and changing technologies and needing to increase your prices and differentiate your service, then it’s only natural that you...

Posted September 20, 2011    

Google+ Business Accounts: What Can You Expect?

The Ford Motor Company has become one of the first large companies to get an approved, albeit still ‘Test Mode’, Business Page account at Google+. Earlier in the year Google promised to start the business pages roll out as soon as we started the...

Posted September 13, 2011    

 
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