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Facebook’s ‘Subscribe’ Button Offers Additional Exposure to Marketers
Although Facebook is quick to deny the charges, recent changes in functionality seem to mirror those employed by Google’s social network, Google+, which recently threw its doors wide open to the public. While many have been quick to compare one...
Google+ Opens Its Doors as Google Once Again Ups the Ante
With Facebook linking up to Twitter in an attempt to create a social media, real-time web mashup and a raft of Facebook G+-like features being implemented it was only a matter of time before Google turned the heat up. The thermometer has just gone...
Lessons in Social Marketing Given By NetFlix Predicament
If you are a successful online movie streaming service with a DVD rental wing, facing incredible pressures from competition and changing technologies and needing to increase your prices and differentiate your service, then it’s only natural that you...
Google+ Business Accounts: What Can You Expect?
The Ford Motor Company has become one of the first large companies to get an approved, albeit still ‘Test Mode’, Business Page account at Google+. Earlier in the year Google promised to start the business pages roll out as soon as we started the...
How to Use Social Media to Predict Marketing Trends
In The Matrix, Keanu Reeve’s Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix. It’s taken just twelve years for reality to catch up. The idea that social...
Google+ to Facebook: All Bets Are Off!
In the gentleman’s discord which was the spat between Google and Facebook, Google+ was the pawn the former moved against the latter in a strategic move intended to help Facebook grow up and play nice. Facebook retaliated almost immediately with an ‘...
Who Needs Porn When You Have Social Media?
Old news is more interesting for what it reveals over the passage of time than what it reports. The study which first broke the news that social media websites have overtaken porn in terms of traffic, in the US is now almost half a decade old and it...
How Social Media Is Changing the World
Working online I have come across ‘world changing’ technologies more times than I care to mention. The spread of computers was said it ‘would change the world’, email was hailed as a ‘communication breakthrough’ and the web itself was slated to ‘do...
Google’s Social Network’s First Stumble
The road to fame is always a bumpy ride but until now Google+ has been enjoying a halcyon honeymoon, with few pundits saying anything worth reading and plaudits simply piling up like so many laurel wreathes bestowed upon a victor. Until now.In what...
Introduction of Google+ Games’ Platform Takes Social Media Marketing to a New Level
All work and no play have a tendency to create the kind of tedium which kills social networks. Facebook understood this quite early on and its introduction of a games’ platform which was open to developers played a significant role in the jump in...
Facebook May Lose Half Its Membership Base (and change Social Marketing forever)
Informal polls are a little like taking headcount back at school, you think you counted in everybody but you are not completely sure and some may have been counted at least twice as they moved in and out of your field of vision. A poll taken by a...
What Happens When You Fail to Learn from Your Mistakes in Social Networking?
In business, sooner or later, everyone makes mistakes. How you get on in the long term however depends upon your ability to learn from them. In terms of the way age is calculated in the business world, Facebook is still a young company and as such...
What Google Did Next (understanding Google’s plan and the future of social media marketing)
Google+ did not just unleash a viable alternative to Facebook it also let loose a bandwagon with sufficient space for the world and its wife to leap upon. And that’s exactly what has been happening. From blogs to newspapers to newspaper blogs to...
Facebook’s ‘Awesome’ Product Launch (and What It Means for Social Marketing)
Hype is so cheap to come by these days that when a company like Facebook engages in it you know that they are panicking. Mark Zuckerberg promised an ‘awesome product launch’ today and I was one of the 70,000 who signed up for the Livestream event on...
3 Social Media Marketing Lessons Taught by MySpace Failure [Exclusive]
Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to...
Google’s Own Social Network
Google’s own Social NetworkImagine, for a moment, that you could use your online social networking in the exact same way you use offline networks: down the pub you meet your friends, share crass jokes and dress in jeans and T-shirt and at the Rotary...
Is Social Media Driving Websites to Extinction?
With the Internet Week New York in full swing the highlights of its Digital Archaeology exhibit led to the inevitable talk of the demise of the website. The argument that websites are ‘old hat’ with a fast approaching sell-by date, coincide, almost...
Why Social Marketing isn’t Working (and how to use it better)
Sixty-two percent of online retailers say their return on investment is either unaffected by social media or that the benefits remain unclear, according to Forrester Research's The State of Retailing Online 2011: Marketing, Social & Mobile,...
Google Builds Social Web by Stealth
There have been rumours about Google building a social network to rival Facebook ever since departed Google CEO Eric Schmidt refused to deny it in the middle of last year. Since then the SEO blogging community has been awash with rumours of a ‘...
