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4 Neat Ways to Prove Social ROI & 4 Unforgettable Stats
It's a touchy topic for anyone involved in social media marketing at the moment and it's the acronym that's brandished around the board room like a pair of tight shoes no one wants to wear - our old nemesis - ROI. Let's put those tight shoes back in...Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the social web and marketing is struggling to keep up with...Iceland's Crowdsourced Constitution - A Lesson in Open Source Marketing
After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first - crowdsourcing their new constitution across social media channels. Is it a risky mob rule strategy or is it a...Forget Privacy. It's All About Permission - Infographic & Exclusive S.M.T Poll
Privacy has been dubbed as one of the biggest rising concerns of the social web. But do YOU really care?I ask you the S.M.T audience to decide in an exclusive poll. Is 'Privacy' really our key concern or is it now just a question of 'Permission'?We'...4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats
Now is the time to be taking the measuring of Social Sentiment seriously.The old metrics of volume and instant digital results are no longer good enough. They only tell a part of the story, the tip of the iceberg. Influence, awareness and...Infographic - Add Crowd Power to Your Social Strategy
The Last of the Facebook Myths - Infographic
First stop on the social media strategy - FacebookThere is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market...Does the rise of the social web gives us a view into the future?
From 'Data Candy' to 'iArnie, the 400 pound cyborg'. I take a look back at the rise of the social web and what it might mean for our digital future.But firstly, lets deal with the 'Data Candy'These days it's so easy to get caught up in the growing...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”