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How to Improve Your Marketing Metrics Week Over Week

Buffer runs seven days at a time. Many of our improvements, metrics, experiments, and tasks fit into one-week slices, which helps us to move quickly on new ideas and to revisit our results right away. Instead of it being early April around here, it’...

Posted April 6, 2014    

The Ideal Length of Everything Online, Backed by Research

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to...

Posted April 1, 2014    

People Don't Buy Products, They Buy Better Versions of Themselves

There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod?Of...

Posted January 17, 2014    

Why Google Authorship Is So Important for the Content You Create and How to Set It Up

Seeing your name in the phone book used to be the ultimate, I remember it clearly.As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page “L” alongside my fellow human adults. I’d...

Posted November 6, 2013    

7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook’s been up to.1. Images are now bigger and wider –...

Posted October 2, 2013    

Introducing Buffer for LinkedIn Company Pages

After announcing the addition of being able to post and schedule to Google+ pages a few weeks back, we’re super excited to bring you another one of the most popular feature requests to Buffer this week: Buffer for LinkedIn Company pages.Next to...

Posted September 12, 2013    

5 Key Lessons Learned from Pivoting Our Blog Twice

The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn’t glamorous at all. It was born out of pure necessity that we couldn’t get any press coverage for the launch of Buffer.For the first few...

Posted November 2, 2012    

How to Improve the Effectiveness of Your Social Sharing

This is a guestpost by Andrew K Kirk the Founder of Face The Buzz, more about him at the bottom of the post. The social web is awesome. And I’m not only talking about Twitter, Facebook, LinkedIn or even social networks in general. Social...

Posted June 16, 2012    

3 Ways to Build a Great Social Media Team by Getting Social

As social media people, we preach the value of organizations getting social with their customers and market.  But if you’re only using Twitter, Facebook, and Google Plus to get social, you’re never going to build a great social media team....

Posted June 6, 2012    

5 Reasons Facebook Is Changing Completely and How to Make the Most of It

There were two very interesting events happening today. First, Mari Smith posted an update, where she mentioned this: The [Facebook] News Feed is *clearly* favoring posts and activity from friends and subscriptions (vs. fan pages) — it’s becoming...

Posted January 9, 2012    

The 4 Different Ways To Retweet Someone, Which One Is Best For You?

Last night, we had another one of our weekly Buffer meetups here in San Francisco. Klaus (@cavemanklaus), one of our awesome Buffer friends asked us a question that I originally thought might be much easier to answer: What is the best way to retweet...

Posted November 23, 2011    

The Hottest Twitter Tips, Tools, Topics and Warnings This Week

The Week in Twitter Tools Buffer this A great post on 8 hot updates to some of the coolest free Twitter tools out there hit the web this week, along with a wonderful introduction to Twitter tools for new users and a post on 9 Twitter apps that give...

Posted October 17, 2011    

5 Cool Ways of Using Twitter In Classrooms

Teachers have been taking advantage of Twitter’s format to keep their classes engaged for years now. Taking the time to learn how to use Twitter has proved worth the return for teachers throughout the world. Here is a collection of dozens of...

Posted October 13, 2011    

10 Top Twitter Tools Suggested By the Pros

Yes, there are a ton of great Twitter Tools out there for you, but which ones should you pick? I thought one of the best ways to narrow your choice down is to get in touch with the real Social Media experts. I sent them an email and asked them about...

Posted October 5, 2011    

7 Twitter Tools To Get More Engagement

Despite the advance of a lot of other Social Networks entering the scene recently, particularly Google+, Heello or Subjot, Twitter's stickiness is still very prominent and growing fast. Especially, the recent changes made to Twitter point to a very...

Posted August 16, 2011    

5 Great Tools for Social Media Teams

As Twitter surpasses 200 million Tweets sent each day, Google launches its own Social Network and Facebook continues to extend its reach, keeping up with everything isn’t easy. I realized that many large companies, but also smaller businesses, have...

Posted July 13, 2011    

Using Tweriod to Time Your Tweeting

Finding your best times to tweet has long been a hot topic. There exist dozens of studies, infographics, blogposts and even several tools out there to find out about it. The problem seems to be that the “best times” is a very subjective measurement...

Posted June 24, 2011    

5 Productivity Tools for the Busy Social Media Manager

In case you are anything like me, it can be very hard to stay productive when all the Social Media buzz increases. Here are a few tools which help me greatly to focus on my work and optimize the use of all available Social Media channels that I am...

Posted May 23, 2011    

Hootsuite Was Down: 5 other Tools to Schedule Your Tweets

With Hootsuite being down I saw myself and lots of other people in dire need to continue scheduling tweets. So here is a list of 5 other services, which will allow you to schedule your tweets. They are all up and running.  1.) Twuffer Twuffer...

Posted April 21, 2011    

5 Tools to Be More Efficient on Twitter

As much as I love Twitter it can sometimes really turn out to take up more of my time than it should. Here is a list of 5 amazing tools I am using which can help you to bring down your time spent, yet without trading in on the impact you are making...

Posted April 12, 2011    

 
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