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How Facebook Helps Brands Co-Create with "Prosumers"
Companies are striving to find tools to co-create with their fans, which leads to better products, a better user experience and a more engaged fan base. Social networks have the potential to be effective channels for companies to interact with their...
5 Ways To Cultivate Your Social Media Brand Ambassadors
In an age where social media and brand image are irrevocably linked, brands and businesses need methods of managing their social media brand activists. In social business, the most loyal fans aren’t just supporting brands, they define a brand....
Intelligent Crowdsourcing: Human Capital Management Across the Value Chain
Innovation in content creation through intelligent crowdsourcing In a knowledge-based economy, business models are increasingly adapting to the proliferation of services and competition online. Businesses are outsourcing non-core business...
Top 9 Lessons Digital-Age Marketers Can Learn from Harry Potter
If you’re a dedicated Harry Potter fan and a marketer, then here’s the top 9 lessons that we can learn from the greatest wizard in the world to becoming market wizards in a digital age.1. If potions isn’t your forte, then why not try ...
Building Your 'Relationship Capital’: Open Innovation as a Strategic Business Imperative
New technologies have sparked a rapidly evolving business culture, forcing organisations to re-evaluate their established processes: they must innovate or miss out on gaining a competitive edge. Companies have traditionally focused their...
