| Social Media Today
Sign up | Login with →

Posts by Andrew Hutchinson Subscribe

What Do You Call Yourself? Changing Job Titles in Social Media

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not...

Posted April 14, 2014    

Three Ways to Connect with Potential Clients via Twitter

You’re active on social media – you’ve set up your blog, crafted your profiles, written great cornerstone content and optimised everything in line with best practise principles. Now you need people to connect. And not just any people, you need to...

Posted April 8, 2014    

LinkedIn's Publisher Platform: Should You Use It?

At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users. From the LinkedIn announcement:‘Starting today, LinkedIn is opening up our publishing...

Posted April 3, 2014    

Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

See if this sounds familiar:"Last year, we did a survey and three-quarters of our customers said ............... security was an issue,'' said Chris McCann, senior vice president of 1-800-Flowers, which does 10 percent of its business on line. ''...

Posted March 29, 2014    

Five Useful Google Chrome Extensions for Social Media Marketers

One aspect sometimes overlooked when talking social media strategy is browser extensions. There are numerous blogs on the topic, if you go looking, but it’s one of those things that the people who know, know, and those who don’t might miss out if...

Posted March 25, 2014    

Using Selfies in Social Media Marketing

I’m not a big fan of photos of myself. I always see flaws that are probably not obvious to anyone else and most of the time, I’m happy to enough to live with the version I see of myself in the morning mirror check. Generally, I would say this...

Posted March 21, 2014    

3 Notes on Being More Human and Building Your Brand in Social Media

One of the most exciting things about social media is that we are working in a period of change. We're seeing an evolution in the way people approach work, play – life in general is absorbing new methods of interaction as social media grows into our...

Posted March 15, 2014    

Three Ways to Generate Great Ideas for Brand Blog Content

One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?’ Blogging, like all writing, can be difficult, and...

Posted March 9, 2014    

The Importance of Social Media in Meeting Consumer Demand

Some of the recent movements in the tech space have opened up a whole new world of possibilities. Ideas once only imagined in science fiction are moving closer to reality. There’s Google acquisition of Nest, which is a move towards automation...

Posted March 5, 2014    

SEO is Not a Code to be Cracked

One of the pervading sentiments since Google released it’s ‘Hummingbird’ fluttering through the webosphere has been that SEO is dead (this piece by Brett Relander breaks down the key elements of this sentiment). All those years of complex link...

Posted March 1, 2014    

Defining Your Content Efforts Through the "Five Whys"

By now you’ve heard all about the importance of creating great content - how content is crucial to your social media and SEO efforts, how you need to be creating original, shareable work to build brand awareness and authority. You’ve gone through it...

Posted February 25, 2014    

3 Reasons Why Your Business Should Consider Using Vine in 2014

With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response...

Posted February 20, 2014    

The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it's a little bit abstract), but the gist I got reminded me of some of the long-held views of social media I’ve heard...

Posted February 15, 2014    

What to Make of Klout’s Updated Interface

Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in to Klout, you are taken to a new homepage titled ‘Create and share great content’, which lists blog posts sourced by Klout that...

Posted February 11, 2014    

The Importance of Creating Human Connections with Your Brand in Social Media

One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there - sure, some guy you went to school with might judge you for sharing...

Posted February 7, 2014    

Why Is Social Media Engagement So Important Anyway?

There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any...

Posted February 3, 2014    

Five Notes on Newsjacking in Social Media

Topical tweets are a fascinating anomaly on the social media landscape. Done right, they can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down, losing you followers in the aftermath. Divisive or potentially...

Posted January 27, 2014    

The Inevitable Bite of Buying Followers and Likes

I was recently involved in a discussion where a business manager raised the idea of buying Twitter followers. My immediate reaction was ‘definitely not’ but others in the conversation noted their own experiences in purchasing followers and...

Posted January 21, 2014    

Are Spam Ads Going to Spoil the Jelly?

Twitter co-founder Biz Stone recently launched ‘Jelly’, a new question and answer style social network. The concept of Jelly is that people take a photo of something with their mobile device then ask a question about it – ‘What’s this?’ ‘...

Posted January 16, 2014    

Five Key Elements in Writing High Quality, Engaging Content

Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning...

Posted January 13, 2014    

 
Logo