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The Engagement Effect (For Digital Marketers)
Infographic: The Year of the Enterprise Tablet
Facebook’s Subscribe: The Death of Fan Pages, or is it?
Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is...How the Entenmann's / Casey Anthony Twitter Debacle Was Actually a Success
For those that missed the HUGE news, Likeable Media issued a single tweet on behalf of their client Entenmann's that make a tongue in cheek joke about the Casey Anthony Trial.Cue online righteous indignation by people with too much time on their...Badges?? We Don't Need No Stinkin' Social Badges!
In a classic scene from Blazing Saddles, a bandit says, "BADGES?? We don't need no stinking badges!" Lately, I feel like I'm being "badged to death" as companies and brands playing off my desire to compete are offering me seemingly useless online...Justin Bieber: A Social Media Case Study
What Social Media Must Learn From E-Mail
Most e-mail marketers will agree that “batch and blasting” the same e-mail message to a single list is not nearly as effective as segmenting your lists and sending targeted or personalized content. While it does require more planning and work, this...Does Size Matter? (In Social Media Analytics)
When I worked for AOL on their AIM instant messenger product, we used to have parties every time we’d reach a new subscriber milestone – 50M users! 60M users!! Sadly, this was before the dot com crash when companies were being hyped based upon the...The Most Complete Twitter Application List Available - 2011 Edition
I believe this is the best, most complete and accurate list of valuable Twitter applications available on the internet right now.To be fair, I absolutely have merged and plagiarized other older and outdated lists that I found (the larger ones are...Why Twitter Is NOT Stupid and Why You Should Care
In a recent post on my blog, I recently tried to summarize a few of the things I often hear about “Why Twitter Is Stupid”.As a semi-recent convert to the power of Twitter, I wanted to quickly play counter-point to my previous argument and provide a...Employee Usage Of Social Media – A Toy or a Tool?
Are you wasting your most valuable asset as you design your social media programs — your employees? There is a lot of talk about how to “allow” or “encourage” employees to use social media. I’m not talking about the marketing department...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”