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The Golden Globes: Using Social Data to Peek Behind Hollywood’s Curtain

It’s no secret that we get pretty excited about social data here at Mass Relevance. We live and breathe analytics - whether it’s measuring ROI for our client campaigns, predicting trends at CES, or measuring the popularity of UK...

Posted January 15, 2014    

New Year's Revelations: 2014 Insights from Twitter Data

Resolutions are a wonderful yearly tradition. The ability for a fresh start, a new beginning. This is the year that you’ll lose ten pounds - and you really mean it this time.  And of course, it’s yet another year to announce your intentions to...

Posted January 5, 2014