| Social Media Today
Sign up | Login with →

Posts by Caroline Melberg Subscribe

Changes Coming to LinkedIn Company Pages

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use...

Posted April 2, 2014    

3 Steps to Powerful LinkedIn Page Optimization

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more...

Posted March 28, 2014    

Is It a Penalty or an Algorithm Change?

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal.First, you’ll be notified in Webmaster Tools if you’ve been...

Posted March 26, 2014    

5 Things You Should Know About Headlines

Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another...

Posted March 10, 2014    

CVS Sets Example for Social Media Strategy

On Feb. 5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. “As a health care company, it’s time for us to take a stand and to put our customers,...

Posted February 6, 2014    

5 Ways to Brand Yourself With Blogging

Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are.Obviously, it hasn’t...

Posted February 4, 2014    

Do You Pre-Schedule Social Media Messages?

As more and more small business owners take up social media marketing, applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media...

Posted January 21, 2014    

Google Books Poses New Search Opportunity

Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use.The interesting thing about this decision is...

Posted November 18, 2013    

Yahoo!’s Domain Name Auction

Starting yesterday at noon EST, Yahoo! listed more than 100 domain names for auction at Sedo. They made the announcement on their Tumblr blog yesterday.I didn’t know Yahoo! was in the domain name business. Did you?Some of these domain names are...

Posted November 15, 2013    

How Often Should You Post Social Media Updates?

One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts?  The answer is, it depends.Keep in mind that all social media is different. Facebook and Twitter...

Posted October 18, 2013    

The Keys to Branding Your Twitter

Does your business have a Twitter profile as a part of your social media strategy? How much work has gone into that profile? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends....

Posted October 9, 2013    

Why Keyword (Not Provided) Is Not a Big Deal

The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep...

Posted September 27, 2013    

How to Use LinkedIn for Reputation Management

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn.Search engine optimization...

Posted August 30, 2013    

Google Changes How It Reports AdWords Quality Scores

Quality scores are very important for Google AdWords users. Your ad position is determined by your quality score. Therefore, it behooves you to ensure that your quality score is as high as possible.Google reports quality scores on a 1-10 numeric...

Posted July 30, 2013    

Why Pinterest Can Help Your Business Blossom

 When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest....

Posted July 7, 2013    

Are You Actively Growing Your E-mail List?

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by some business owners is to be commended:Overall,...

Posted June 4, 2013    

Will Yahoo! Screw Up Tumblr?

USA Today reported today that Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.”People who have followed Yahoo! around for the past decade understand that comment. They have a bad habit of buying up...

Posted May 20, 2013    

The Importance Of Marketing Through Images

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and...

Posted November 12, 2012    

Time to Prepare for AuthorRank

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I...

Posted October 27, 2012    

Blogging As a Path to Branding Excellence

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. Blogging is one of the most effective and enduring tools...

Posted October 26, 2012    

 
Logo