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Overcoming the 7 Greatest Content Marketing Challenges of 2014

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the...

Posted April 15, 2014    

To the Brand Behind Me in the SERPs on Google

Dear Brand Behind Me in the SERPs (search engine results pages) on Google,You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You...

Posted April 14, 2014    

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

OK, maybe you won’t really need tissues, but this headline was definitely inspired by Andy Hollandbeck’s poignant post on Upworthy, “that site that publishes those headlines.” Thanks for the idea Andy...you’ve created a monster. Now, let’s get back...

Posted April 8, 2014    

The Biggest Content Marketing Mistake Brands Make Today

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used...

Posted April 3, 2014    

27 Marketing Tips from Top Enterprise Social Media Pros

New York Times bestselling author Jay Baer granted me early access to his latest ebook called, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals. The ebook explores the professional lives of 27 social...

Posted April 1, 2014    

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO

SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it increasingly harder for brands to manipulate their search signals in order to gain maximum search engine results page (SERP) visibility. And...

Posted March 13, 2014    

Discover, Curate, Amplify and Measure the Most Engaging Content About Your Brand

Earned media's power to drive business has been well-documented for decades. In fact, the entire public relations (PR) industry was built on earning media. But never in the history of PR and marketing has it been easier to discover, identify,...

Posted March 6, 2014    

SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. Many thought leaders have written posts to sing its praises over the years, including this gem from Jay Baer, which contemplates the emergence of a...

Posted February 26, 2014    

11 Content Promotion Housekeeping Tips for Earned Media

Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure...

Posted February 19, 2014    

How Klout Is Poised to Clean LinkedIn’s Content Clock

In May of last year I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it...

Posted February 12, 2014    

Getting Penalized by Google: An Enterprise SEO Blessing in Disguise?

What!? How could this be? Getting a manual penalization is a SEO professional’s worst nightmare, right? It doesn’t have to be. In fact, it could turn out to be the best thing to happen to an in-house SEO team or search agency.For some companies,...

Posted February 11, 2014    

An Inside View of Walmart's Digital Communications Strategy

Walmart was recently ranked the largest public corporation in the world by Fortune Magazine. With its worldwide recognition and overall success, it’s hard to imagine that the enterprise’s digital communication initiatives are anything but seamless...

Posted January 27, 2014    

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post...

Posted January 21, 2014    

The Dirty Little Secret of Content Marketing

Guess what? The only person who truly cares about the quality of your content is you.Pretty harsh, huh? It’s true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can...

Posted November 21, 2013    

6 Inadequate Assumptions Most Content Marketers Make Today

As stated in “Content Is King, But Distribution Is Queen and She Wears the Pants,” only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what...

Posted November 6, 2013    

How to Write a Rant Blog Post Without Looking Like a Jerk

The “rant” blog post has been around since the first blogs were published in the 1990s. They do well for some and not so well for others. At its most basic, the rant post allows an author to express disagreement or anger over something or someone in...

Posted November 1, 2013    

7 Reasons Not to Trust Google+ Usage Numbers Today

On October 29th, Alistair Barr of USA Today published an article publicizing Google’s recent announcement of a 58 percent jump in users. Google’s head of social, Vic Gundotra, announced some very big growth in user metrics that could make many...

Posted October 31, 2013    

Embrace Digital Personas Now Before It's Too Late

As marketing continues to evolve, so do the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use. However, as...

Posted October 27, 2013    

Content Is King, But Distribution Is Queen and She Wears the Pants

The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner’s article, “Great Content Is Not Enough,” on the Forrester blog. The article features takeaways from Ryan’s most recent Forrester report...

Posted October 24, 2013    

11 SEO Secrets Only the Insiders Know

This post will most certainly ruffle some feathers. But that’s okay—because sometimes, feathers need to be ruffled. This is not one of those “SEO is dead” posts. In fact, it’s far from it. This is an “SEO has evolved” post. Undoubtedly though, some...

Posted September 17, 2013    

 
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