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Angry Online Commenters: Feeling Disinhibited?

Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and...

Posted April 17, 2014    

Locally Grown SEO Just Tastes Better

"The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit." - Jim Yu, CEO @ BrightEdgeRaise your hand if you know what SEO is. Keep that hand up if you know how to make great...

Posted April 7, 2014    

Persuasion Is Not Just a Jane Austen Novel

“People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.” –Blaise Pascalper·suade [per-swayed] v: to prevail on (a person) to do something, as by advising or urging....

Posted March 19, 2014    

No Matter Your Demographic, Tax Season Sucks [VIDEOS]

It’s March, which means we’re in the thick of it. And no, I’m not talking about winter. I’m talking about the barren and desolate wasteland that is the American Tax Season. Anyone else ever noticed that winter is bleak and full of despair...and so...

Posted March 4, 2014    

Are You Farmed and Dangerous?

Do you remember awhile back we discussed Chipotle's Responsible Farming Campaign? There was a commercial involving empathetic scarecrows and demonic robots abusing farm animals?The Scarecrow video was unconventional, especially for what's...

Posted February 21, 2014    

Writing in the Time of Algorithms

"At the end of a miserable day, instead of grieving my virtual nothing, I can always look at my loaded wastepaper basket and tell myself that if I failed, at least I took a few trees down with me." —David SedarisWILL ALGORITHMS KILL MOST...

Posted February 20, 2014    

Technology, Connections and the Goldilocks Effect

"Perhaps we are all just willing conversationalists waiting inside. We’ve just forgotten how to get started. Maybe all we need is a little push." -Larry BorsatoDr. Sherry Turkle, who is officially my new favorite Social Scientist, runs the very...

Posted February 12, 2014    

Farming a Responsible Ad Campaign: Chipotle's Scarecrow

“Is there anything sadder than the foods of the 1950s? Canned, frozen, packaged concoctions, served up by the plateful, three meals per day; in an era in which the supermarket was king, the farmer’s market was…well…for farmers, and the word ‘...

Posted February 11, 2014    

5 Ways to Write Effective Sentences

"No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise." –Eugene SchwartzMy favorite Ernest Hemingway short story is literally six words long: "For Sale: Baby Shoes. Never Worn."...

Posted January 13, 2014    

2014 Predictions: Content Marketing

Content Marketing Institute provided 50 predictions for 2014. I went through the 50 predictions they pulled together and, using a very non-scientific method (i.e., random), pulled out my top 15.In no particular order, here they are…15....

Posted January 10, 2014    

Brands as Publishers: The Top 5 Takeaways

What do publishers and brands have in common? Stories and conversation. Perhaps that’s why so many marketing companies are putting on their publishing hat when it comes to branding. The following are five key takeaways from the NewsCred article,...

Posted January 9, 2014