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Posts by Aishwarya Krishnamurthy Subscribe

Cars, Hashtags and Celebrities: What the Super Bowl Is REALLY About

If you thought that the Super Bowl was all about football, you would be only partially right. Apart from the Seahawks vs. Broncos battle on the field, viewers will also be witness to the "Jaguar v. Audi v. Toyota v. Hyundai v. Chevrolet v. Ford v....

Posted February 2, 2014    

#SuperBowl: How Brands Are Using Hashtags to Win the Super Bowl

Chances are that unless your team is in the finals (or you are an avid football fan), you’re rather ambivalent about what’s going to go down on the field this Sunday. Truthfully, like many of the 100m Super Bowl spectators, you’re in it just for the...

Posted February 2, 2014