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Posts by Achintya Gupta Subscribe

Enterprise 2.0 for a Fun Work Culture

If you are a marketer, brand manager or an entrepreneur, then technically you are not supposed to know about Enterprise 2.0 tools. But then if you believe that the strongest aspects of creating a brand start with building the right culture into the...
Posted September 19, 2011 with 887 views     

How Social Platforms Are Powering Mobile Commerce

The world is increasing becoming mobile. The technology creators of today are creating goods for the SoLoMo consumer – the one who is social, location and mobile savvy. Social networks are realizing this fact and their members know that the social...
Posted September 1, 2011 with 1,611 views     

How are Travel Brands Using Social Media for Marketing?

Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice...
Posted August 11, 2011 with 3,357 views     

Six Formats for B2B blogging

If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts.  And when you do that, one of the most common questions you get to...
Posted July 22, 2011 with 517 views     

Seven F-Commerce Strategies for Brands

Background: F-commerce is increasingly generating buzz in the social media and social technology market. Growing upon the people’s social graph, Facebook is suddenly emerging not only as a place to connect and share interesting stuff with people but...
Posted June 16, 2011 with 6,159 views     

How Brands Are Using Facebook Apps for Contests and Campaigns

Background: Some time back I published a research paper about how brands are using Facebook apps for enhancing their CRM. In this post I would like to focus on the second value proposition that Facebook apps bring to brands – an amazing opportunity...
Posted June 7, 2011 with 8,986 views     
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