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10 Rules for Successful Communities from Scott Wilder
Could our need for status drive out privacy online?
No one will argue that privacy is slowly disappearing in online environments – it is just a fact of life when every thing you do can be recorded and stored in databases. But it goes beyond that – we want status in online environments. It’s an age...Our book, “The Hyper-Social Organization,” is out (30 days early) – consider helping us
Word of Mouth from non-loyal customers has the biggest impact on sales
First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it! When you are trying to “fabricate” Word of Mouth (WOM) for your offerings, who do you think of approaching first? Chances...The joy of not being sold to
(via 9GAG)Brand positioning takes on a new meaning in a Hyper-Social world
Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can't, they won't know how...Results from the 2009 Tribalization of Business Study
Well, the results from the 2009 Tribalization of Business Study are finally here. As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, looks at how companies...The Hyper-Social Enterprise
As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book is “The Hyper-Social Enterprise — Tapping the Social Power of People to Transform...CMO 2.0 Conversation with Mark Gambill, CMO at CDW
I just had another great CMO 2.0 Conversation - this time with Mark Gambill, the CMO at CDW. As usual we started by having Mark provide some context about his company and his focus there. In this case the company is an $8B provider of software,...Amazon could learn a lesson or two from Apple when it comes to pricing
If you follow behavioral economists like Dan Ariely, who I recently interviewed as part of the CMO 2.0 Influencer Conversations, you will know that there is such a thing as anchoring when it comes to pricing. Basically you can set an anchor for the...Socialize what you do - don't try commercializing the social
Everybody will agree that the social has reentered business and commerce as we know it.In fact, in the beginning, all business was social. If someone sold you a bad chicken, you would badmouth the business and others would shun it until the...CMO 2.0 Conversation with Pete Blackshaw, EVP at Nielsen Online
It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had a few years back (right after Skype launched Skypecasts - we felt like pioneers), but...Another upcoming webcast: Innovating through the Storm: Insights on the Disruption in the Media Industry
A conversation with Vivian Schiller, president and CEO of NPR, and Scott Anthony, president of Innosight and author of “The Silver Lining” The explosion of choice, erosion of once enviable business models, challenging economic times and...Many tech marketers are still grounded in Marketing 1.0 land
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in a Marketing 1.0 world - a marketing world with few...Even with a vibrant community you can still fail
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. Your community is growing at a healthy clip and you are happy. Be...Please help us with the 2009 Tribalization of Business Study
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday.A quick reminder. The study, co-produced by Beeline Labs, Deloitte, and the Society for...How poor metrics undermine digital marketing
You would think that with the ability to measure everything when you do online marketing, many companies would do so. Not so say McKinsey consultants - while 91% of the marketing executives who participated in the McKinsey digital-advertising...Join us for CMO 2.0 Conversation with Kodak's CMO Jeff Hayzlett this Friday at 9am ET
As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, I will interview Kodak's CMO Jeff Hayzlett on Friday, January 30th from 9-10 am EDT. The format for the event will be like a radio talk show. First, I...Lessons from the Obama campaign - traditional marketing vs. cause marketing
Marshall Ganz is the person who designed organizational systems for the Barack Obama campaign. In listening to him on NPR's On the Media about how they motivated and coached Obama volunteers to promote their candidate and recruit other volunteers,...Yes we can!
This is why I left everything behind to immigrate to this country…23 years ago, with $2,000 in cash and 5 days of prepaid hotel. After 9/11 and 8 years of Bush I felt like a foreigner - stuck in this country… I now feel the same...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”