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5 Steps to Executing a Perfect Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. Of course design helps: A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that...

Posted March 30, 2014    

How to Incentivize Fans to Enter and Share Your Promotions

Users are typically introduced to a business’s Facebook promotion or contest in one of three ways: through a status update, a Timeline-featured app or via a referral from a friend. And you know what they say about first impressions — they are...

Posted February 11, 2014    

5 Facebook Promotion Guidelines That No Longer Exist

Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. There are still frequent questions about what is legal -- or not -- when it comes to running a promotion through Facebook. In recent...

Posted January 14, 2014    

8 Ways to be a Better Facebook Page Administrator

The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page’s fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins...

Posted December 23, 2013    

10 Perfectly Crafted Facebook Status Updates for the Holiday Season

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to...

Posted December 17, 2013    

Top Professionals' Best Practices for Building Custom Facebook Apps

Custom Facebook apps give businesses the ability to run promotions, integrate with newsletter services, generate leads and increase likes on their Facebook Page. Apps can act as micro-sites within a Facebook business Page, making their reach and...

Posted November 11, 2013    

5 Legal Ways to Contact a Facebook Contest Winner

When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule was kind of a hassle,...

Posted November 1, 2013    

5 (More) Awesome Timeline Promotion Ideas

Have you hosted a Timeline promotion yet? If not, this post will help you get inspired to run one soon!As most Facebook marketers know by now, Facebook recently announced changes to their promotion guidelines. According to their August 27, 2013...

Posted September 25, 2013    

9 Best Practices for Running Facebook Timeline Promotions

Facebook recently announced that business Pages no longer need to use a third-party platform in order to run promotions on the social network. You can read the announcement here. Now that promotions are allowed on Facebook Page Timelines, there are...

Posted September 12, 2013    

5 Awesome Timeline Promotion Ideas

Earlier this week Facebook announced changes to their promotion guidelines. The change is especially exciting for small business owners who want to run basic Like/Comment to Win Timeline promotions. However, there are still some best practices to...

Posted September 6, 2013    

5 Ways Businesses Can Use Facebook Embedded Posts

Facebook recently announced a new feature that allows users to embed their Facebook posts outside of the social network.  Embedded posts allow users to take their posts from their Facebook Page and embed them onto external sites, including...

Posted August 29, 2013    

How Big Brands Use Hashtags on Facebook, and How You Can, Too

In June, Facebook announced that status updates could include "clickable" hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren't clickable, they were sort of insider jokes for their friends and fans. But they...

Posted July 17, 2013    

9 Tips for Writing Facebook Contest Rules

Every day thousands of Facebook contests are launched on Facebook. Both individuals and big brands -- and everyone in between -- are using the power of contests to increase their likes, engagement and sales. There is plenty of information available...

Posted July 9, 2013    

Facebook Changes Cover Photo Rules (Again): 3 Things You Still Shouldn't Do

Facebook has quietly removed the "20% text rule" for Page cover photos. In case you weren't aware, since March 2013, Facebook has had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused...

Posted July 3, 2013    

7 Ways Businesses Fail on Facebook

If one of your goals for 2013 is to have a stronger presence on Facebook, don't make the mistakes that too many businesses make:1. They break the rules. Facebook changes the rules often. And unless you are diligent about staying up-to-date by...

Posted January 23, 2013    

22 Easy-to-Implement Social Media Tactics for December

It’s December, and the countdown to holiday events and the New Year has begun. With fewer than 30 days left until 2013, here are 22 easy-to-implement social media tactics to use this December. Start a holiday-themed hashtag on Instagram...

Posted December 5, 2012    

Facebook Now Gives Brands, Users New Opportunity to Stay Connected

In September, Facebook altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, “Interest Lists” started getting a lot of...

Posted November 14, 2012    

6 Free Facebook Apps Businesses Should Take Advantage Of

For businesses, Facebook is an amazing marketing platform. It’s surprising that more businesses don’t use all of the free tools that are available.Here’s a look at some of my favorite free tools on Facebook. File this one under “Favorite apps for...

Posted September 11, 2012    

8 Easy Ways to Be a Better Writer on Social Media (and Beyond)

In this world of quick and constant communication, it's easy to let pesky things like proper punctuation and grammar fall by the wayside. I mean, if you're "just" writing a status update on Facebook, or Twittering/Tweeting -- both terms are correct...

Posted August 23, 2012    

The 12 Most Common Facebook Questions, Answered (Test Your Facebook Knowledge)

Below are a handful of Facebook questions we’ve either received a lot or seen the most throughout the past 12 months. Instead of giving you the answers outright, here’s a chance to test your Facebook knowledge. To play, answer all 12 questions...

Posted August 16, 2012    

 
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