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Should Ads Leave Social Platforms Alone?

GM Motors think Facebook ads don’t work at all. AdAge’s Small Agency of the Year, VIA, says Facebook ads are some of the worst performing ads on the Internet. Do ads and social platforms don’t really blend well?GM’s the third largest advertiser...
Posted May 21, 2012 with 168 views     
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Is Bing More Social Than Google?

Is Bing the better social browser than Google? Last week Microsoft’s Bing launched the Sidebar that’s part of a  major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? Let’s...
Posted May 14, 2012 with 215 views     
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Will the “Flickr Fix” Work for Pinterest?

Pinterest just announced a partnership with photo-sharing site Flickr. This deal isn’t a no-brainer considering that Pinterest users are siphoning most images from Flickr. A sharing button has been added to Pinterest, and each pin will contain full...
Posted May 3, 2012 with 317 views     
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Why Google Should Buy Pinterest

Should Google buy Pinterest? It’s a question that matters to the world’s widely-used search engine. Especially when the other giant that is Facebook has acquired a visual platform like Instagram along with its users. Facebook knew Instagram could be...
Posted April 25, 2012 with 1,567 views     
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Why Facebook Bought Instagram: 3 Factors

The Facebook-Instagram deal made some noise last week, which suggests that the acquisition will create repercussions for the social network this year. Facebook is aware that Instagram is an imminent threat to their Timeline feature, aside from that...
Posted April 17, 2012 with 1,025 views     
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What Facebook Really Acquired From Instagram

Facebook just purchased photo-sharing app Instagram this week for $1 billion dollars in cash and stock. The deal will bring Instagram staff to Mark Zuckerberg’s fold and will continue to make improvements for Instagram while Zuckerberg’s engineers...
Posted April 11, 2012 with 5,107 views     
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Social Good: An Inspiring Social Media Story on Easter

What can a single Facebook status do? Let me rephrase that. What can a single Facebook status accomplish?Social media platforms have helped the world connect in a plethora of ways. Brands use it as a marketing tool. Celebrities see it as a practical...
Posted April 8, 2012 with 2,987 views     
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3 Key Aspects of Facebook's Timeline Format

Like it or not, Facebook’s Timeline format is rolling out this weekend and by April Fool’s Day all brand pages will be automatically be converted to the Timeline format. No brand is safe from this mandatory change from Facebook, Facebook’s turf so...
Posted March 31, 2012 with 7,682 views     
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How The Hunger Games Scored Big Through Social Media

The odds were definitely in favor of Lionsgate, as The Hunger Games was a smash hit over the weekend, but before it opened it theaters, Lionsgate made sure that it was trending on social networks. It’s nothing new to promote a movie online yet it’s...
Posted March 28, 2012 with 661 views     
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Do Influencers Still Matter in Social Marketing?

Marketing guru Seth Godin said that “small is the new big” a few years ago before Facebook and Twitter became tools for marketers. Godin says that SMEs are more deemed to be successful than big companies. A “small” could gradually become scalable...
Posted March 23, 2012 with 1,150 views     
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What St. Patrick’s Day Can Teach Community Managers

It’s not a secret that brands and businesses have invested a lot in increasing followers on their social media accounts in the past few years. It’s a trend that has become a norm when Facebook and Twitter were experiencing tremendous growth.But it’s...
Posted March 17, 2012 with 755 views     
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Why Sentiment Analytics is Crucial to Social Marketing

As the use of social media becomes more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when...
Posted March 12, 2012 with 2,102 views     
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Why Visual Social Platforms are Driving More Engagement

The Internet is now more open and public. Thanks to social networks, people are now connecting more with their friends and business contacts.Recently, social platforms are transforming themselves into visual platforms. Pinterest is gaining momentum...
Posted March 8, 2012 with 1,592 views     
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5 Reasons Why Facebook’s Timeline Will Enhance Marketing

Facebook just launched Timeline for brand pages. Marketers and brands are looking forward on how the Timeline will enhance user engagement and CRM. Big brands like Starbucks and Coke have launch their revamped brand pages and more brands will follow...
Posted March 2, 2012 with 1,837 views     
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Is Google+ Even Enhancing Your Online Marketing?

Yes, I’m asking you if Google’s social network is even improving your marketing efforts. Why? Because I’m asking myself as well. Since Google+ was introduced last year, it gained a lot of buzz on the Web and pundits think that Google is doing social...
Posted March 1, 2012 with 716 views     
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Facebook Launching New Premium Ads

Facebook is now preparing a grand launch of its new advertising approach next week in New York. According to leaked documents which was posted on Scribd via GigaOM, Facebook plans to make an upgrade of premium ad units on February 29. The documents...
Posted February 24, 2012 with 2,411 views     
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5 Ways To Gain Customers Using Pinterest

Social media’s newest poster boy is Pinterest, and there’s a reason why – 11 million hits in a week in December 2011. The growth is sporadic and explosive for a social platform that’s still for invite-only. Pinterest is the ideal medium for...
Posted February 17, 2012 with 3,584 views     
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LinkedIn Best Social Platform for Lead Generation?

It’s a given that most businesses have established a following on social networks such as Facebook and Twitter. B2C companies have broadened their marketing reach as they embrace social media strategies to capture their target niche. Social...
Posted February 9, 2012 with 2,455 views     
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5 Ways to Make Websites More Social

Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. As the world becomes more social...
Posted February 4, 2012 with 5,862 views     
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5 Ways to Increase Facebook Engagement Every 5 Hours

Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph last week. Facebook tells users changes like the Timeline profile will enhance user...
Posted January 27, 2012 with 7,166 views     
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