| Social Media Today
Sign up | Login with →

Posts by Mac Ocampo Subscribe

Why Sentiment Analytics is Crucial to Social Marketing

As the use of social media becomes more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when...

Posted March 12, 2012    

Why Visual Social Platforms are Driving More Engagement

The Internet is now more open and public. Thanks to social networks, people are now connecting more with their friends and business contacts.Recently, social platforms are transforming themselves into visual platforms. Pinterest is gaining momentum...

Posted March 8, 2012    

5 Reasons Why Facebook’s Timeline Will Enhance Marketing

Facebook just launched Timeline for brand pages. Marketers and brands are looking forward on how the Timeline will enhance user engagement and CRM. Big brands like Starbucks and Coke have launch their revamped brand pages and more brands will follow...

Posted March 2, 2012    

Is Google+ Even Enhancing Your Online Marketing?

Yes, I’m asking you if Google’s social network is even improving your marketing efforts. Why? Because I’m asking myself as well. Since Google+ was introduced last year, it gained a lot of buzz on the Web and pundits think that Google is doing social...

Posted March 1, 2012    

Facebook Launching New Premium Ads

Facebook is now preparing a grand launch of its new advertising approach next week in New York. According to leaked documents which was posted on Scribd via GigaOM, Facebook plans to make an upgrade of premium ad units on February 29. The documents...

Posted February 24, 2012    

5 Ways To Gain Customers Using Pinterest

Social media’s newest poster boy is Pinterest, and there’s a reason why – 11 million hits in a week in December 2011. The growth is sporadic and explosive for a social platform that’s still for invite-only. Pinterest is the ideal medium for...

Posted February 17, 2012    

LinkedIn Best Social Platform for Lead Generation?

It’s a given that most businesses have established a following on social networks such as Facebook and Twitter. B2C companies have broadened their marketing reach as they embrace social media strategies to capture their target niche. Social...

Posted February 9, 2012    

5 Ways to Make Websites More Social

Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. As the world becomes more social...

Posted February 4, 2012    

5 Ways to Increase Facebook Engagement Every 5 Hours

Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph last week. Facebook tells users changes like the Timeline profile will enhance user...

Posted January 27, 2012    

"Don’t Be Evil" Tool Launched Against Google’s Social Engine

After Google’s Search Plus Your World sparked a number of heated debates last week, a group of engineers who claim to be from Facebook, Twitter, and MySpace has launched a website called Focus On The User. The site urges users to use a modified...

Posted January 24, 2012    

Has Google Become The Darth Vader of The Internet?

I dig Star Wars. I like Darth Vader. I admire Google. It makes sense. Darth Vader commands respect and you’ll be respected if someone follows your command. This is something that Google is trying now. But will the recent Google+ initiative, Search...

Posted January 17, 2012    

Google Search Plus Your World: The Rise of the Social Engine

Are you ready for Social Engine Optimization? Google just launched “Search Plus Your World” which will finally test the mettle of Google’s now 62 million strong social network. Google+’s three new features will improve user experience and help...

Posted January 11, 2012    

Will Mobile Websites Enhance Social Media Marketing?

I have a simple question for you. Does your business or product exist? Does it have a mobile website? No? Then it doesn’t exist. If you have a website that’s fair enough, but having a mobile website makes it better. As the use of smartphones and...

Posted January 5, 2012    

4 Significant Social Media Trends To Watch For In 2012

It was a great year for social media. A number of changes have been made in order for social platforms to improve and enhance their services for users. Aside from that they’re monetizing their services through paid social advertising like Twitter’s...

Posted December 29, 2011    

Can Eye-Tracking Experiments Help Improve User Engagement?

Can a user’s eyes provide clues to consumer behavior? Eye-tracking studies have been showing substantial data that any survey and sentiment analysis couldn’t provide. For those of you who aren’t familiar with eye-tracking studies, they show a...

Posted December 22, 2011    

The Twitter Initiative: NBA Team Capitalizes on Social Media Outreach

It’s not every day you see a NBA team capitalize on their social media outreach to enhance online PR and real-time interaction. Usually, it’s the players that are likely to interact with their fans. But this scenario is about to change when the...

Posted December 14, 2011    

Introducing: The New and Improved Twitter!

Micro-blogging giant Twitter gets a major facelift today both online and in the real world. Twitter has been quiet for a couple of months now while the whole Facebook vs. Google ruckus was going on. Little did we know, Twitter was busy cooking...

Posted December 9, 2011    

Why Sentiment Analysis is Essential for Brands

There’s always a reason why a person’s ears are located above his lips. Excellent communication only happens when someone listens first before they rant or comment. But for brands and businesses, listening to billions of customers is a big...

Posted December 7, 2011    

Facebook and FTC Reach Privacy Settlement

Some of us can now stop complaining about Facebook’s privacy issues. It didn’t took Mark Zuckerberg to arrange a settlement with the US Federal Trade Commission too long compared to the recent NBA lockout talks. Facebook was being accused by the...

Posted November 30, 2011    

Use Media from Past Events to Promote Future Events – Tuesday Tip

It is important to document your happenings in some way. Whether you are recording with an HD video camera or just snapping some photos with a digital camera, photos and videos from your past events and promotions can help draw people in for future...

Posted November 29, 2011    

 
Logo