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Stop Chasing Customers - Start Building Your Brand

Today I read a piece in Ad Age where the CMO of a major restaurant chain said, “In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it’s like 20%,” so you better be agile.I have to say – I completely...

Posted December 18, 2013    

3 Reasons Why Your Brand Should Start Podcasting

According to a 2012 Edison Research Study on the Podcast Listener awareness of podcasting has grown 105% since 2006 and the percentage of people indicating they have listened to an audio podcast has grown 163%. But access to a growing...

Posted July 3, 2013    

5 Awesome iPhone Photo Apps

I love the creative freedom that my iPhone provides. And nowhere is that freedom better expressed than in photography. I’m sure you’re quite familiar with Instagram and the creative filters that go with it, but if you really want to “go pro” with...

Posted May 8, 2013    

The Night Twitter Died

Last night Twitter died... well not completely but for a bit there a few folks who have spent a whole lot of time becoming a big deal on Twitter collectively held their breathe and prayed. They prayed that Twitter would at least show them a Fail...

Posted July 19, 2011    

Why You Should Include Social Media Sharing Buttons on Your Email Campaigns

This week I tested a new way to create more awareness and drive more traffic to my Talking With Tom, Interviewing 52 Digital Thought Leaders project. Since I have an email sign up form, I have a list of folks that get each week's update via email....

Posted June 28, 2011    

3 Reasons You Should Not Use a QR Code on a Website

A DM in my stream this morning asked if I knew of any posts that specifically talk about why you shoud NOT use a QR code on a webiste. I couldn't find any quickly, so allow me to create one for you. I've been doing a lot of QR Code Campaign...

Posted June 23, 2011    

Is Facebook Your New Travel Agent?

Friends don't let friends take bad trips. Or at least that is what review site TripAdvisor is banking on with their Facebook integration. Which begs the question -- is Facebook the modern day travel agent? Sure Zuck and crew won't book your trip for...

Posted June 1, 2011    

Is Facebook Your New Travel Agent?

Friends don't let friends take bad trips. Or at least that is what review site TripAdvisor is banking on with their Facebook integration. Which begs the question -- is Facebook the modern day travel agent? Sure Zuck and crew won't book your trip for...

Posted June 1, 2011    

Are Your Photos Telling Too Much?

While many of us in the social media marketing and digital marketing space are quite familiar with the concept of geotagging, I was surprised to find how the general population was largely unaware. Sure they get the idea that if you check-in...

Posted May 25, 2011    

The One Thing Every Blogger Outreach Campaign Needs

So last week I asked you to look at a picture and then tell me What's Missing From Your Blogger Outreach Strategy? So many of you responded, none correctly (at least as to what I thought was missing) so I wanted to share what I thought was missing...

Posted May 11, 2011    

5 Reasons Twitter Sucks For Customer Service

There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service. And that's coming from a guy who has written in the past about how to use social media to recover from a customer service disaster. Or...

Posted March 1, 2011    

The Power of Authentic

Tonight I saw the power of authentic and it was simultaneously humbling and energizing. The kind of energizing that makes you want to stay up all night talking to the other people that saw the same power and want to harness it, direct it and create...

Posted January 26, 2011    

Are you creating signal or just noise?

It really pains me to see brands and social media experts pimping for tweets, use of hashtag or RT's. Sure, if you're a young social media brand with no fans or followers, I can see where this strategy makes sense. As I've said in the past, I do...

Posted December 21, 2010    

Are you creating a signal or just noise?

It really pains me to see brands and social media experts pimping for tweets, use of hashtag or RT's. Sure, if you're a young social media brand with no fans or followers, I can see where this strategy makes sense. As I've said in the past, I do...

Posted December 21, 2010    

Social Media Isn't All About Conversation

A few weeks back, I posted a slightly controversial post on Ad Age, talking about why I believe ad agencies should own social media. I knew the post would cause a rucus and it did...mostly around two areas. First, the idea of "ownership" drove a...

Posted October 26, 2010    

Is Groupon the new Marketing Crack?

With the recent news of Groupon's compelling Gap case study, where the Gap sold $11 million in Groupons, Groupon has vaulted itself into marketing strategy discussions around the world.  Given too that we are in the 4th Quarter --...

Posted September 14, 2010    

The Day Marketing Died

I'm not sure when it happened or even what day it was... but somewhere, sometime recently, marketing as we known it died. That's right, you can drive the Chevy, or the Ford or the Mercedes to the levy but unlike New Orleans in the summer of 2005,...

Posted September 7, 2010    

It's Not About Big Budget. It's About Big Content.

Sir Ken Robinson's TedTalk, Do schools kill creativity? had over 1.4MM views. Randy Pausch's Last Lecture has had almost 12MM views... and the JK Wedding Entrance Dance video has logged a mind-bending 54.6MM views. The cost to produce these three...

Posted August 24, 2010    

What's The Difference Between Advertising & Social Media?

As a 20 year vet of the ad business that has steadily morphed his focus from traditional advertising to digital/social media strategy, I get this question a lot. Here's how I answer it. Be interested to see how you respond to it too. Let me know?...

Posted August 11, 2010    

Is Your Advertising Writing Checks Your Company Can't Cash?

When I started out in advertising almost 20 years ago, the firm I worked at had a simple mantra. Promise a lot. Deliver more.  And we did. It was our "ad" you might say and the founder of the firm believed that every day we had to live up to...

Posted July 7, 2010    

 
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