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The Night Twitter Died
Last night Twitter died... well not completely but for a bit there a few folks who have spent a whole lot of time becoming a big deal on Twitter collectively held their breathe and prayed. They prayed that Twitter would at least show them a Fail...5 Reasons Twitter Sucks For Customer Service
There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service. And that's coming from a guy who has written in the past about how to use social media to recover from a customer service disaster. Or...Are you creating a signal or just noise?
It really pains me to see brands and social media experts pimping for tweets, use of hashtag or RT's. Sure, if you're a young social media brand with no fans or followers, I can see where this strategy makes sense. As I've said in the past, I do...Social Media Isn't All About Conversation
A few weeks back, I posted a slightly controversial post on Ad Age, talking about why I believe ad agencies should own social media. I knew the post would cause a rucus and it did...mostly around two areas. First, the idea of "ownership" drove a...It's Not About Big Budget. It's About Big Content.
Sir Ken Robinson's TedTalk, Do schools kill creativity? had over 1.4MM views. Randy Pausch's Last Lecture has had almost 12MM views... and the JK Wedding Entrance Dance video has logged a mind-bending 54.6MM views. The cost to produce these three...What's The Difference Between Advertising & Social Media?
As a 20 year vet of the ad business that has steadily morphed his focus from traditional advertising to digital/social media strategy, I get this question a lot. Here's how I answer it. Be interested to see how you respond to it too. Let me know?...Why Social Media Experts Hate Being Called Experts
If you ever want to get a rise out of a social media expert, call her one. Seriously, try it. Do it on Twitter or their blog or in person... and what you'll get will range from mild "oh please!" to downright frustration verging on...#Hashtag Asshats
Forgive me if this post reads like a rant... I'm tired and well, it is. One of the greatest things about twitter is the ability to create 'chat rooms' around hashtags. I admit, I don't get to play along as much as I'd like but whenever I can, I...Quit Crying About Personal Brands
Yesterday I blogged about how I think people need to get over the personal brand debate because personal brands are inevitable. Smart employees know that ultimately, the most important brand they'll ever manage is their own. But I'm not inventing...When Social Media Gets Creepy
So yesterday was my 40th Birthday. Lots of calls, cards, emails and a few Facebook shout outs... all to be expected because they were from folks I know, do business with and family. Just another birthday right? But then I get this direct message...Can eMail Marketing Save Us?
Did you know that President Obama has 13 million permission based email addresses? Of course you do. It was one of the smart moves he made that helped him win the election. Did you know he still emails that list — quite often? In fact, he's...Blogger Relations for Beginners
This topic has been covered by others but recently, two comments that were left on one of my posts made me think it was time for a little primer. So if you're new to blogger relations, take a minute and read below. Bloggers are people not reporters...Don't Hate The Product. Hate The Product Promo.
Over the last week or so, I've been watching a lot of football on Fox. And I have to say, product promotion on college sports, especially Fox sports, is out of hand. During the Fiesta Bowl for instance, I had to miss a play so Fox could...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”