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Customer Questions Holy Grail of Content Marketing

A few weeks ago I was lucky enough to speak on a panel at Social Media Marketing World in San Diego. It was a great event that I felt really had showcased the maturing nature of this thing we call social marketing. Not only were the caliber of...

Posted April 10, 2014    

Twitter Becoming Powerful B2B Marketing Tool

With each day that passes, and with each mobile user who signs up for a Twitter account, the importance of the platforms for businesses reaching out to their clients and prospects deepens. With over a billion people now registered for the service,...

Posted March 18, 2014    

Three Ways B2B Social Should Be More Like B2C

So much of what we professionals read and share about the use of social for marketing and public relations purposes focuses on the consumer-based brand.How many cookie-based content examples must we endure? Do we really need to read story after...

Posted February 27, 2014    

Fitbit's Crisis Communications Misses Social Mark

News of Force Recall Nowhere on Fitbit's HomepageBeing a brand-side pro, I’m always hesitant to dissect crisis situation from the outside. Seeing as I have weathered many a storm working for three large brands, when prognosticators and so-called...

Posted February 25, 2014