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Social Networking Marketing Strategy: 3 Tips to Avoid in 2013

The Web is full of awesome social networking marketing strategy information for businesses. Each day there are new infographics created, blog posts published, and videos recorded that can absolutely help business owners learn how to effectively...

Posted September 23, 2013    

The 5 Steps of Inbound Marketing [INFOGRAPHIC]

Chances are if you work in the world of marketing, you have heard the term “Inbound Marketing.” Coined by Hubspot’s Brian Halligan in 2005, Inbound Marketing is a term used to describe creating and sharing content made specifically for your dream...

Posted July 30, 2013    

5 Social Media Metrics That You Should Pay Attention To

Social media can provide your business with an overwhelming amount of information to track, from mentions of your brand in online conversations to the amount of traffic that your website receives due to your social media marketing efforts. While...

Posted July 10, 2013    

10 Tips for Improving your B2B Content Marketing

Now that the bold new frontier of content marketing is in full swing, business to business marketers certainly have their work cut out for them. Between blogging, social media channels, email marketing and the multitude of other outlets for content...

Posted July 3, 2013    

5 Ways Social Media Helps Small Businesses Grow

As 2012 came to a close, there were more than one billion members on Facebook, nearly 500 million Twitter users, and approximately 200 million LinkedIn members. Developing an effective social media marketing strategy can allow small businesses to...

Posted June 27, 2013    

4 Ways to Optimize Groups on Linkedin

LinkedIn has proven itself to be a power player when it comes to social networks, with over 187 million members as of October 2012. If you’re a small business owner and you’re not on LinkedIn, quickly add it to your new year’s resolutions list and...

Posted January 3, 2013    

‘If This, Then That’: Thinking Simply About Social ROI

Every talking head on the Web marketing space has an opinion about social media.Gary Vaynerchuk compares the ROI of social to the ROI of your mother. Brian Solis says there is no specific answer, but we should begin by attempting...

Posted September 12, 2012    

Starting a Blog for Your Business in 2012 – Part 1: Early Challenges

New years come with many new challenges and adventures. Business, just like people, use the new year as a chance to review the successes and failures of the previous one as well as an opportunity to set new goals and objectives. You might have...

Posted December 28, 2011    

Social Media Challenges for Businesses in 2012

2012 is sneaking up on us. It’s amazing how quickly a year goes, isn’t it? If you are in the content marketing space with your business or brand, you’ve probably had a year overwhelmed with information and engagement. That’s a good thing, right? We...

Posted December 10, 2011    

Seven Examples of Content Creation

  Have you ever heard someone say “I don’t have time to blog” or “I just don’t know what to blog about”? It’s understandable. A well researched and thought-out blog can take hours, and most just don’t have extra hours laying around. However,...

Posted October 19, 2011    

Transmedia Storytelling (A Fun Way To Blog)

Ever have one of those days where you’d spend more time thinking about something to write about than actually writing the post itself? That’d be this morning for me! Instead of your traditional blog post, I thought I’d put together a ‘How-To’ video...

Posted September 21, 2011