| Social Media Today
Sign up | Login with →

Posts by Marc Hausman Subscribe

The Perils and Pearls of Thought Leadership

Oracle’s Ellison defines thought leadership. (Photo source: Wikipedia)Thought leaders have thoughts.  It’s this predictive, engaging and often provoking insight that is the foundation of a successful content marketing program.That’s...

Posted January 10, 2014    

CEOs and Social Media: How to Make a Case for Investment

I find insufferable pain in the reality that CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. For instance, an article in the March/April issue of Chief Executive...

Posted March 20, 2013    

The 3 Hallmarks of Exceptional Content

The cliché “content is king” is missing an important word:  exceptional.Most corporate marketers are sold on the opportunities that come with publishing their own content.  It helps with awareness and credibility, and enhances organic...

Posted December 13, 2012    

In Social Media, Top of the Funnel is About Lead Introduction – Not Creation

Yesterday I gave a presentation to a field sales team at Pitney Bowes Software about how we can work collaboratively on our Engage Today social media marketing program to support their tactical success.I focused the discussion on the four high-value...

Posted July 25, 2012    

Killing the Sales Pipeline, One Call at a Time

I knew it was going to be an awkward sales call the moment the sheepish voice on the line said “hello.”He caught me at my desk just after 9 AM this morning and seemed surprised to actually be speaking with a live human being.  Here’s a recap of...

Posted May 18, 2012    

Real World Social Media Insight from Corporate and Government Marketers

Nearly 900 business executives and government workers each spent 15 minutes with us online to share how they are engaged in social media.  What communities do they participate in?  Do they contribute content or are they primarily...

Posted November 25, 2011    

Social Media and Sales Acceleration in the Public Sector

When it comes to the public sector there is seldom a quick hit in enterprise sales. Prospective government customers are appropriately demanding.  They assess corporate capabilities and reputation.  They evaluate product features and...

Posted October 3, 2011    

ZDNet's Tom Foremski Misses the Mark on Corporate Social Adoption

Ah…another cry for social media as merely a channel for listening, conversation and community.  Of course, it’s written by someone who has no revenue generation or profit and loss responsibilities. ZDNet's Tom Foremski recent blog post "Social...

Posted August 4, 2011    

Writer's Block? 3 Sure-Fire Ways to ID Blog-able Topics [Evening Read]

It was a Father's Day treat. Yesterday afternoon before my official grill master duties was set to commence, I saddled up to my laptop with an hour of uninterrupted time to blog.Log on to the network.  Fire up a browser.  Access Blogger....

Posted June 20, 2011    

3 Surefire Ways to ID Blog-able Topics

It was a Father's Day treat. Yesterday afternoon before my official grill master duties were set to commence, I sidled up to my laptop with an hour of uninterrupted time to blog.Log on to the network. Fire up a browser. Access Blogger. And then…...

Posted June 20, 2011    

Cultivating Relationships: Tempering My Millennial Rage

During the past few years I have grown increasingly weary of millennials and their insistence that management kowtow to their unrealistic expectations with the hope of possibly motivating them to perform their job at an acceptable level. Here is a...

Posted June 17, 2011    

A CEO Age Debate

Last week I was fortunate to participate in one of those lunch meetings that you wished would never end. A prospective client connected me up with a long-standing relationship who bills herself as a HR and operational management consultant for...

Posted May 11, 2011    

Company Wide Social Media Engagement: A Bridge Too Far

After a successful and momentum building invasion of Normandy, the Allied forces in World War II went for a knock out blow with an ambitious offensive called Operation Market-Garden. The costly defeat at the hands of the Nazis led British Lt....

Posted March 1, 2011    

Plea for Social Privacy Falls on Deaf Ears

It would be understandable for the executive team at social network has-been MySpace to wonder what they did to garner such bad karma. For starters, their strategy to position the community as a "social entertainment" site (rather than squaring off...

Posted January 30, 2011    

Talking Social with Marriott's SVP of Global PR

There are a handful of well respected, global companies that receive constant praise for their enterprise-wide adoption of social media. Online retailer Zappos is one example.  Computer maker and IT services shop Dell is another. The reason...

Posted December 15, 2010    

Three Flavors of Social Media Execution in a B2B Corporate Environment

Facebook, LinkedIn, Twitter, Foursquare, Digg, Reddit…I love them all.  Yet, their value has been overstated. These social networks are merely another channel to address the market, in many ways comparable to traditional forms of communication...

Posted November 30, 2010    

3 Flavors of Social Media Execution in a B2B Corporate Environment

Facebook, LinkedIn, Twitter, Foursquare, Digg, Reddit…I love them all.  Yet, their value has been overstated. These social networks are merely another channel to address the market, in many ways comparable to traditional forms of communication...

Posted November 29, 2010    

Four New Web 2.0 Offerings Worth a Review

In this fast-paced Web 2.0 world, innovative entrepreneurial start-ups are constantly bringing to market tools and applications to enhance a user's social media experience. Each month, I block out a few hours to review a collection of these new...

Posted November 15, 2010    

Four New Web 2.0 Offerings Worth a Review

In this fast-paced Web 2.0 world, innovative entrepreneurial start-ups are constantly bringing to market tools and applications to enhance a user's social media experience. Each month, I block out a few hours to review a collection of these new...

Posted November 15, 2010    

Holding Off on the Design Firm Deathwatch

After carefully studying the business case for and value proposition of crowdsourcing for corporate design requirements, my initial reaction was this might be the end for creative services and graphics firms. Six weeks later I'm now through an...

Posted November 4, 2010    

 
Logo