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CEOs and Social Media: How to Make a Case for Investment
I find insufferable pain in the reality that CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. For instance, an article in the March/April issue of Chief Executive...
The 3 Hallmarks of Exceptional Content
The cliché “content is king” is missing an important word: exceptional.Most corporate marketers are sold on the opportunities that come with publishing their own content. It helps with awareness and credibility, and enhances organic...
In Social Media, Top of the Funnel is About Lead Introduction – Not Creation
Yesterday I gave a presentation to a field sales team at Pitney Bowes Software about how we can work collaboratively on our Engage Today social media marketing program to support their tactical success.I focused the discussion on the four high-value...
Killing the Sales Pipeline, One Call at a Time
I knew it was going to be an awkward sales call the moment the sheepish voice on the line said “hello.”He caught me at my desk just after 9 AM this morning and seemed surprised to actually be speaking with a live human being. Here’s a recap...
Real World Social Media Insight from Corporate and Government Marketers
Nearly 900 business executives and government workers each spent 15 minutes with us online to share how they are engaged in social media. What communities do they participate in? Do they contribute content or are they primarily...
Social Media and Sales Acceleration in the Public Sector
When it comes to the public sector there is seldom a quick hit in enterprise sales. Prospective government customers are appropriately demanding. They assess corporate capabilities and reputation. They evaluate product features and...
ZDNet's Tom Foremski Misses the Mark on Corporate Social Adoption
Ah…another cry for social media as merely a channel for listening, conversation and community. Of course, it’s written by someone who has no revenue generation or profit and loss responsibilities. ZDNet's Tom Foremski recent blog post "Social...
Writer's Block? 3 Sure-Fire Ways to ID Blog-able Topics [Evening Read]
It was a Father's Day treat. Yesterday afternoon before my official grill master duties was set to commence, I saddled up to my laptop with an hour of uninterrupted time to blog.Log on to the network. Fire up a browser. Access Blogger....
3 Surefire Ways to ID Blog-able Topics
It was a Father's Day treat. Yesterday afternoon before my official grill master duties were set to commence, I sidled up to my laptop with an hour of uninterrupted time to blog.Log on to the network. Fire up a browser. Access Blogger. And then…...
Cultivating Relationships: Tempering My Millennial Rage
During the past few years I have grown increasingly weary of millennials and their insistence that management kowtow to their unrealistic expectations with the hope of possibly motivating them to perform their job at an acceptable level. Here is a...
A CEO Age Debate
Last week I was fortunate to participate in one of those lunch meetings that you wished would never end. A prospective client connected me up with a long-standing relationship who bills herself as a HR and operational management consultant for...
Company Wide Social Media Engagement: A Bridge Too Far
After a successful and momentum building invasion of Normandy, the Allied forces in World War II went for a knock out blow with an ambitious offensive called Operation Market-Garden. The costly defeat at the hands of the Nazis led British Lt....
Plea for Social Privacy Falls on Deaf Ears
It would be understandable for the executive team at social network has-been MySpace to wonder what they did to garner such bad karma. For starters, their strategy to position the community as a "social entertainment" site (rather than squaring off...
Talking Social with Marriott's SVP of Global PR
There are a handful of well respected, global companies that receive constant praise for their enterprise-wide adoption of social media. Online retailer Zappos is one example. Computer maker and IT services shop Dell is another. The reason...
Three Flavors of Social Media Execution in a B2B Corporate Environment
Facebook, LinkedIn, Twitter, Foursquare, Digg, Reddit…I love them all. Yet, their value has been overstated. These social networks are merely another channel to address the market, in many ways comparable to traditional forms of communication...
3 Flavors of Social Media Execution in a B2B Corporate Environment
Facebook, LinkedIn, Twitter, Foursquare, Digg, Reddit…I love them all. Yet, their value has been overstated. These social networks are merely another channel to address the market, in many ways comparable to traditional forms of communication...
Four New Web 2.0 Offerings Worth a Review
In this fast-paced Web 2.0 world, innovative entrepreneurial start-ups are constantly bringing to market tools and applications to enhance a user's social media experience. Each month, I block out a few hours to review a collection of these new...
Four New Web 2.0 Offerings Worth a Review
In this fast-paced Web 2.0 world, innovative entrepreneurial start-ups are constantly bringing to market tools and applications to enhance a user's social media experience. Each month, I block out a few hours to review a collection of these new...
Holding Off on the Design Firm Deathwatch
After carefully studying the business case for and value proposition of crowdsourcing for corporate design requirements, my initial reaction was this might be the end for creative services and graphics firms. Six weeks later I'm now through an...
A CEO's Take on the Jobless Recovery
Companies across the business continuum are dependent upon the talent, skill, commitment and creativity of employees to achieve competitive advantage. That's a long-held belief in the executive suite, right? Take this glowing assessment from...
