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Use Open Graph Meta Protocol So Your Content Looks Great When Shared
The Open Graph meta protocol enables any web page to become a rich object in a social graph. For example when you paste a URL into the “update status” box on Facebook you usually see some content automatically show up. There’s a thumbnail...
Finding Balance in the Age of Digital Overload
It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is...
How Social Rewards Programs are Changing Online Marketing
Rewards programs are everywhere. Credit cards, frequent flier miles, grocery chains and drug stores. You can hardly buy a book or pack of gum without them asking you if you have a card or if you’re a member. Last Friday I attended a board meeting...
