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Real Action - Community
Foreshadowing
Today an airplane crashed into a high-rise. It was before 10 o’clock in the morning on this day in 1945, but the sky above Manhattan was obscured by a thick fog. Lieutenant Colonel William F. Smith was at the wheel of a Mitchell B-25, a medium...All-Time Top 5 Ways to Measure Conversation
You've likely never seen the most exhaustive and detailed database of the outcomes of social behaviors. It's a collection of experiences and insights covering every conceivable media platform or channel. It's vast, varied, exists in the public...The Top 10 Social Tools for Starting Revolutions
No Ghost In The Machine: The Case For a Social Renaissance, Part 2
(Part 1 of this essay appeared exclusively on Social Media Today) Summary We're haunted by our definition of brands, and so is our use of social technology tools...it's as if there's a ghost that we are committed to creating and then...No Ghost In The Machine: The Case For a Social Renaissance, Part 1
We've started 2011 with our annual ritual of forecasts of new technologies and new behaviors, as if the next twelve months will be unlike any year that has come before. Whether in business, politics, or the arts, it's accepted wisdom that the future...Network Speed Limits
An Electric Corset: Are Today's Digerati The New Victorians?
For all the talk of the Internet being open and free, there are quite a few rules to follow, both explicit and implicit, as well as some serious binding consequences with which to contend: Conversation -- Chat room etiquette is often subtle...Company Towns Never Work: The Case for Third-Party Online Communities
In the 1880s, industrialist George Pullman built a model company town for the workers who built his railroad cars. The planned community consisted of homes, stores, and public spaces...all owned and operated by Pullman. It won awards for being a...Navigating the Social Media Map
The Futures of Social Media
Logo You Don't
Gap announced a new logo on October 4, and a week later retracted it with a promise to keep the old one. The chorus of vociferous customer disdain for the new design was topped only by the branding experts who vilified it. So the market spoke,...The Ad Cannes Job
Is Social Media a Viable Replacement for Traditional Advertising?
I may be looking to hard for hopeful signs but I think we may be at the threshold of a reformation in advertising, which will mean larger changes in the communications world overall. Here are two of them and why I think they're important (and...Surviving The Reign of Social Media
P&G's new Pampers Dry Max diapers are under siege from a grassroots social media campaign accusing the product of causing chemical burns. Two class action lawsuits have been filed in Ohio. The company has denied all claims, both legal and...Monetizing Social Media: In With The Old, Out With The New
Twitter and MySpace each announced programs last week intended to make money by giving advertisers access to their users. The approaches couldn't be more different, and I think they raise more questions about the nature and hopes for...A Brand Too Far?
Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I certainly know why businesses want it to. Any survey or...What's Wrong With Pepsi Advertising? $20 Million Social Media Campaign Won't Sell Soda Pop?
Pepsi launched a promotional social media campaign in lieu of costly Super Bowl advertising through which it will donate $20 million to good causes identified and voted upon by consumers via the program's website. "A big brand is letting what used...Media and Political Marketing- There Is No Middle
A presumption common to much of the political news coming out the U.S. these days is that voters have rejected party politics to be "independents," and that these voters represent a vast "middle" from which candidates must draw. Good luck with...The Somebody Else Economy
For all of the immediacy and connectedness of online experience, I'd argue consumers feel a gnawing distance from one another and the marketplace. Pay retail? That's for somebody else. Wait in line? There's a way around it. Get better service?...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”