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An Essential Key to Social Media Influence: Tell Your Story Well

On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man.  The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents...
Posted February 10, 2012 with 2,856 views     

Steve Jobs: A Legacy of Failing Forward

The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More...
Posted October 6, 2011 with 1,272 views     

Essential Rule #1: Social Media is Relational, Not Transactional

A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have...
Posted September 16, 2011 with 1,953 views     

Steve Jobs: Failing Forward

The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More...
Posted September 12, 2011 with 1,479 views     

The One Essential Key to Developing Your Social Media Influence

On October 16, 1869 workers digging in a field in Cardiff, New York unearthed a startling specimen; the petrified remains of a 10ft tall giant man.  The owner of the land, George Hull, set a tent over the remains and charged visitors .25 cents...
Posted September 11, 2011 with 4,533 views     

5 Ways to Measure the Success of Your Social Media Strategy

Social media followers are not baseball cards, they're not meant to be collected.  Their value does not increase with time, in fact, they have no monetary value whatsoever.  You cannot sell them.  The number of people you have in your...
Posted August 24, 2011 with 2,472 views     

8 Essential Rules for Social Media and Business

Joshua Leatherman is the author of the book If Social Media is a Game, These are the Rules: 10 Rules for Building a Profitable Social Media Strategy.Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find...
Posted August 9, 2011 with 15,925 views     
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