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The Marketing Cloud Arms Race Continues as Adobe Integrates Campaign with Experience Manager

Last week at the National Retail Federation conference in New York, Adobe announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, two planks of the Adobe Marketing Cloud.   According to Adobe, In...

Posted January 24, 2014    

Where Modern Marketing Meets the Pyramid of Customer Loyalty

In my January column for CRM Magazine I wrote about how I thought 2013 would be the year marketing automation would begin to go mainstream in the SMB community.  Now I didn’t think I was going out on a big limb in saying that, as the cloud was...

Posted October 10, 2013    

Zuora Raises $50M - And the Stakes for the Subscription Economy and CRM

Last week Zuora, creators of one of the leading billing and subscription management platforms, announced raising $50 million in a Series E round of funding, bringing the total amount of capital raised to $132.5 million.  From an individual...

Posted September 9, 2013    

InsideView Raises $19M: Big Step for CRM Intelligence, More Proof It's a Digital Marketing World

CRM intelligence platform provider InsideView announced a new round of funding raised in the amount of $19M led by Split Rock Partners, with participation from the existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture...

Posted August 13, 2013    

Take the SCEI Survey: A Chance to Attend The Social Shake-Up and a Falcons Game On Us

It's that time of year again. We are in the midst of collecting feedback for our annual Social Customer Engagement Index (SCEI) Report.  It’s a bit hard to believe, but 2013 marks the fourth year we’ve been at this. Now we couldn’t have done...

Posted July 25, 2013    

The New Adobe Social Wants to Make Life Easier for Marketers in the Millisecond Economy

In his keynote speech at this year’s Adobe Digital Summit in Utah, Brad Rencher, Adobe's SVP & GM of Digital Marketing, spoke in terms of making sure companies focus their efforts all the way up to the very last millisecond before an interaction...

Posted July 18, 2013    

Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready

I never, ever (ever) thought I’d be quoting Terrell Owens, but…So by now you probably already know that Adobe bought Neolane (for about $600M), so that suspense is over.  This year when it comes to the action in the enterprise marketing arms...

Posted June 28, 2013    

Social Needs a Shake-Up, and I Know the Perfect Place to Start Shaking It

We all know how important social media has become to all parts of life. I’ve heard estimates as high as 2.3 billion for the number of people who are members of at least one social site. So needless to say, this stuff is here to stay. But that doesn’...

Posted April 25, 2013    

Salesforce's Tricia Gellman on the Evolutionary Role Social Plays in Customer Service [VIDEO]

Last week I posted the video to Jon Ferrara's talk at Social Biz Atlanta on the virtues of social selling and building meaningful customer relationships in today's socially-driven business climate.  Well a key to doing that is providing...

Posted April 16, 2013    

Nimble CEO Jon Ferrara's Sermon from the Social River at Social Biz Atlanta 2013 [VIDEO]

Jon Ferrara is a passionate guy when it comes to most things.  And outside of family and friends, nothing seems to bring out the passion in him more than helping small businesses be successful.  After selling Goldmine and taking eight...

Posted April 12, 2013    

See you at Brentforce, I mean Dreamforce!

I’m just having a little fun since I’ll be participating in four sessions at Dreamforce this year.  Plus I’ll be doing a series of video interviews with executives at Salesforce.com, Facebook, Cisco, and a few others as part of the first SMB...

Posted September 18, 2012    

Guy Kawasaki Wonders Why Amazon Doesn’t Buy Pinterest, I Just Wonder Why They Won’t Let Me Stream Videos from the Plane

I’m Just getting back from this year’s SugarCon event in San Francisco.  While last year was good, they really upped the ante this year – especially for the industry analysts/blogger/influencer types (BIG shout out to Chris Bucholtz for an...

Posted April 30, 2012    

IBM Smarter Commerce for Midsize Businesses – Future Trends

To help companies understand IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order...

Posted April 3, 2012    

Swimming with the Smarter Customer: The Speedo International Story

This post was written by Laurie McCabe of SMB Group.  Recently, Brent Leary and I had the opportunity to talk with Gareth Beer, Ecommerce Manager for Speedo International and learn about how Speedo International is applying smarter commerce...

Posted February 7, 2012    

What Can We Learn From This Year’s Holiday Season?

In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build...

Posted February 1, 2012    

Come to Atlanta to Get Down to Social Biz…and for Some Biscuits

I have the opportunity to go to a lot of CRM/Social events during the course of the year, most of which are held in cool places like San Francisco, Boston and Orlando.  And while I love going to those places, I’ve always wanted to have one...

Posted January 20, 2012    

Come to Atlanta to Get Down to Social Biz…and for Some Biscuits

I have the opportunity to go to a lot of CRM/Social events during the course of the year, most of which are held in cool places like San Francisco, Boston and Orlando.  And while I love going to those places, I’ve always wanted to have one of...

Posted January 20, 2012    

Reaching The Social Customer: New Tools, New Strategies - Webinar from Social Media Today

I know our collective minds are beginning to focus on turkey and football - ok I guess my collective mind has turned to turkey and football - so before I dive mouth-first into Thanksgiving there is one thing I wanted to mention.  My friends at...

Posted November 23, 2011    

One on One Back Story: Phil Fernandez of Marketo

I host a conversation series over at SmallBizTrends.com called One on One.  I’ve been doing it for about a year. The series is sponsored by RIM, and allows us to gather some really great insights from some of the best and brightest folks...

Posted November 21, 2011    

Amazon is on Fire, But Kindle Isn't Prime Reason They are the Company to Watch in 2012

I've been playing with my new Kindle Fire for the past 24 hours, and I have to say it's a nice little device. The display is nice and crisp. Video streaming from Amazon worked great, or maybe I was just really excited watching episode one of Felix...

Posted November 18, 2011    

 
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