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8 Ways to Get More Pinterest Followers

 Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have...

Posted April 14, 2014    

25 Excellent Content Marketing Tools for Your Brand

 Successful content marketing initiatives have many moving parts.Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next...

Posted April 5, 2014    

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

Social media is always on.Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of...

Posted March 10, 2014    

The Anatomy of Viral Content [INFOGRAPHIC]

Sharing content is an integral part of modern life.We share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with...

Posted March 3, 2014    

8 LinkedIn Tools for Business

LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It...

Posted February 25, 2014    

Double Your Facebook Likes in 10 Minutes a Day [INFOGRAPHIC]

 How do I get more likes for my Facebook page? This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time...

Posted February 24, 2014    

Buyer Personas: The Keys to Content Marketing

Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are...

Posted February 9, 2014    

Measuring Your Content Marketing Success [INFOGRAPHIC]

 Content marketing one of the most reliable and effective tactics available to digital marketers.Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white...

Posted January 27, 2014    

Manage Your Pinterest Account in 10 Minutes a Day [INFOGRAPHIC]

 Social media marketing has gone visual. Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has...

Posted January 13, 2014    

10 Great Alternatives to the Google Keyword Research Tool

Keyword research is a fundamental part of content marketing. It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if...

Posted January 5, 2014    

Social Media Image Dimensions: The Ultimate Guide [INFOGRAPHIC]

Visual marketing plays an important role in brand awareness and outreach.Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring...

Posted December 17, 2013    

7 Ways to Get More Facebook Likes [INFOGRAPHIC]

Community breeds success on Facebook.Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn...

Posted December 9, 2013    

7 Steps to Successful Content Marketing [INFOGRAPHIC]

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell...

Posted December 3, 2013    

20 Statistics That Will Drive 2014 Marketing Strategies [INFOGRAPHIC]

Next year’s trends highlight the importance of social media marketing.As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in...

Posted November 25, 2013    

Get More Likes on Instagram [INFOGRAPHIC]

Which image qualities drive engagement on Instagram?Instagram is the fastest-growing social network today. 71% of the world’s largest brands now use the platform for social media marketing. More than half of them post at least once a week, and 28%...

Posted November 18, 2013    

37 of the Best Facebook Page Apps for Brand Marketing

 One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. Doing so makes your page significantly more appealing to your audience and improves user...

Posted November 12, 2013    

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

 It is vital to plan, manage, and optimize your content marketing initiatives. The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s...

Posted November 5, 2013    

9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

 Writing good content is crucial to delivering value and creating thought leadership for your brand. Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to...

Posted October 27, 2013    

Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

 Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has...

Posted October 22, 2013    

8 Free Content Marketing eBooks

 Become a better content marketer with these free resources.Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to...

Posted October 14, 2013    

 
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