About Social Media Today
Posts by Tony Zambito Subscribe 
7 Big Questions for B2B Marketers
Questions? (Photo credit: Valerie Everett)The more change occurring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big...
4 Buyer Trends That Will Shake Marketing in 2013
If you believe buyer behavior would stand still for a short while, you better let go of this belief.Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in...
Is Your Content Marketing Keeping Pace with Your Buyers?
Do you remember Moore’s Law?Gordon Moore, co-founder of Intel, introduced this simple premise in 1965: transistor and computer-processing power would double every year. You have to admit, what we can do today with an Apple iPad versus...
Content Marketing: Are You Part of the 38 Percent?
Just 38% of companies have a content marketing strategy. This headline gave me pause as I was catching up on my reading! Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their...
Content Marketing: Stuck at 36%
I was awestruck by this number: 36%What is this number? In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute, only 36% of businesses believed their content marketing is effective. After a few...
4 Reasons Why CMO’s Should Care More About Buyer Personas Today
“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company.Hundreds, if not thousands of CMO’s across the globe make similar comments....
When Did You Last Map the Buying Process of Your Customers?
Are the buying process maps of how your customers buy out of date? If so, this can impact the success of how and where you allocate resources: How do we generate more leads? How do we acquire more customers? How do we message to...
Are Your Marketing and Sales Systems Broken?
For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. We have seen many variations over the past two as these attempts are made. Whether they relate to...
3 Ways To Connect With Today’s B2B Buyers
Image via Wikipedia This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is...
5 Ways New Buyer Behaviors Are Impacting B2B Sales
For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times. You probably could buy a few...
7 Burning Questions for B2B Marketers in 2012
Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker. The premise being that good questions help you to focus and...
Buyerology Trend: Think 'Buyer Decision Model' vs. 'Buyer Journey'
This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future. We explored so far experience creation, BIG insights, demand fulfillment, and buyer networks. ...
Buyerology Trend: Humanize the Buyer Experience
This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire...
Buyerology Trend: Humanize the Buyer Experience
This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire...
Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey
This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future. We explored so far experience creation, BIG insights, demand fulfillment, and buyer networks. ...
Buyerology Trend: Think BIG Insights vs. BIG Data
This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how understanding today’s conventional and social buyers takes BIG...
Buyerology: Understanding Buyer Choice
When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make. Oftentimes, strategies are crafted with a singular focus on the purchase decision....
Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)
As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge. Some new buyer behaviors, such as informational search, are no longer emerging but have...
Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
We are living in a world that is fraught with uncertainty. The degree of uncertainty for businesses today probably is at the highest level in decades. The result: a chaotic world for sellers and buyers looking to make sense of what the...
Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions
In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. A key component of...
