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How To Encourage Your Clients To Follow Social Media Best Practices

Many of my clients recognize the value of social media. They know they needed to increase their online presence; they understand the power of the many social networking platforms but are unsure where to start. They feel they cannot commit the time...

Posted April 23, 2012 with 1,059 views

Why Your Small Business Needs To Get Mobile

We've all witnessed the phenomenon. People sitting at Starbucks with their laptops working. We've seen people in their cars, texting (while parked, of course) or talking on the phone. The new office space of the 21st century is the on-the-go...

Posted February 21, 2012 with 1,210 views

How to Find Your Social Media Stride

It’s very likely that anyone in the social media field has heard the phrase “social media is not a sprint but a marathon.” As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that...

Posted January 22, 2012 with 3,099 views

13 SEO Terms Every Small Business Owner Should Know

Last week I wrote an SEO series entitled Business Blogging: 8 Steps to SEO Success. It was fun to write and it refreshed my memory of all the different steps that are needed for an effective SEO strategy to get your sites found in a search....

Posted January 17, 2012 with 3,367 views

10 Mobile Apps That Will Keep You On Your Social Media Game

Small business owners are always looking for ways to integrate social media into their already extremely busy day. As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing...

Posted January 9, 2012 with 10,206 views

How to Adopt a Social Media Lifestyle

While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. ...

Posted January 7, 2012 with 5,741 views

Four Niche Social Platforms To Boost Your Business

As part of creating a social media strategy with any client, it’s imperative that at least some of our discussion revolves around the tools and technology – namely which social platforms are best suited for their business needs. While most...

Posted December 13, 2011 with 961 views

How Small Retailers Can Use Social Media

As a social media coach, it always baffles me when I hear the small business owner question how and why they need a social media strategy. And I do hear it a lot. Especially from retail owners. As I was getting ready today, I...

Posted December 12, 2011 with 955 views

How to Generate Social Media Karma in 6 Easy Steps

This week was a pretty good week for me. I made some good networking connections at a small business association meeting, had some pretty cool Google+ Hangout/co-working sessions with colleagues in other parts of the world, and had some good...

Posted November 20, 2011 with 2,082 views

Ten Tips For A Social Media Newbie

While most of us in this field have some type of marketing and business background, it is rare to find anyone who has actually studied “Social Media” in school in the conventional sense of the word. Most of us have learned or are learning how to...

Posted November 15, 2011 with 3,649 views

Scenes from a Google Hangout

It always amazes me when I take a moment to stop and think about the direction our society is taking. About how far we’ve come, technologically speaking, in just a relatively short time. My amazement was taken to a new level yesterday when I...

Posted November 14, 2011 with 580 views

Social Media Strategy Based on Analysis and Evaluation

When you’re dealing with what goes on in the virtual world, all things are not created equal and just because one type of social media platform works for your neighbour’s business does not necessarily mean that it will work for yours. I’ve had...

Posted September 6, 2011 with 1,452 views