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My Social Media Predictions for 2013
As we end 2012, we can all agree that social media and it’s implications are here to stay. As the Internet matures, social media is playing a bigger and more far-reaching role than ever before. In 2012, it has played a part in several geo-political...
"Make That Go Viral, Please"
These words are enough to make any honest reputable social media marketer laugh. Then cringe. And then sigh. In the world of social media marketing, whether you’re a big business or small, going viral is the Holy Grail. But the fact of the matter is...
Transparency and Authenticity in Social Media
For any small business owner entering into the realm of social media, one of the first pieces of advice they’re usually given is that in social media, you need to be transparent and authentic. But transparency and authenticity are not necessarily...
Why Many Small Businesses Fail at Social Media
"I’ve Done Social Media and it Doesn’t Work"As a social media manager, I’ve heard many clients say these exact words. It took a while but I have now learned how to hear those words without laughing. It’s the whole concept that social media is...
How To Encourage Your Clients To Follow Social Media Best Practices
Many of my clients recognize the value of social media. They know they needed to increase their online presence; they understand the power of the many social networking platforms but are unsure where to start. They feel they cannot commit the time...
Why Your Small Business Needs To Get Mobile
We've all witnessed the phenomenon. People sitting at Starbucks with their laptops working. We've seen people in their cars, texting (while parked, of course) or talking on the phone. The new office space of the 21st century is the on-the-go...
How to Find Your Social Media Stride
It’s very likely that anyone in the social media field has heard the phrase “social media is not a sprint but a marathon.” As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that...
13 SEO Terms Every Small Business Owner Should Know
Last week I wrote an SEO series entitled Business Blogging: 8 Steps to SEO Success. It was fun to write and it refreshed my memory of all the different steps that are needed for an effective SEO strategy to get your sites found in a search....
10 Mobile Apps That Will Keep You On Your Social Media Game
Small business owners are always looking for ways to integrate social media into their already extremely busy day. As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing...
How to Adopt a Social Media Lifestyle
While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. ...
Four Niche Social Platforms To Boost Your Business
As part of creating a social media strategy with any client, it’s imperative that at least some of our discussion revolves around the tools and technology – namely which social platforms are best suited for their business needs. While most...
How Small Retailers Can Use Social Media
As a social media coach, it always baffles me when I hear the small business owner question how and why they need a social media strategy. And I do hear it a lot. Especially from retail owners. As I was getting ready today, I...
How to Generate Social Media Karma in 6 Easy Steps
This week was a pretty good week for me. I made some good networking connections at a small business association meeting, had some pretty cool Google+ Hangout/co-working sessions with colleagues in other parts of the world, and had some good...
Ten Tips For A Social Media Newbie
While most of us in this field have some type of marketing and business background, it is rare to find anyone who has actually studied “Social Media” in school in the conventional sense of the word. Most of us have learned or are learning how to...
Scenes from a Google Hangout
It always amazes me when I take a moment to stop and think about the direction our society is taking. About how far we’ve come, technologically speaking, in just a relatively short time. My amazement was taken to a new level yesterday when I...
Social Media Strategy Based on Analysis and Evaluation
When you’re dealing with what goes on in the virtual world, all things are not created equal and just because one type of social media platform works for your neighbour’s business does not necessarily mean that it will work for yours. I’ve had...
