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How to Protect Brands against the "Mean World Syndrome" in Social Media
Cultivation Theory, an approach developed by George Gerbner, focuses on the long-term impact of exposure to TV content on people’s attitudes and opinions. This communication theory suggests that heavy TV viewers tend to be afraid of walking...
8 Most Common Types of Social Media Buzz
Social media is a window to how consumers co-create or re-create a general perception of a brand. It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media...
Constructing Realities in the Virtual World
You’ve got mail. lol. brb. afk. imho. rofl. Log on. IM. The hype for the virtual world seems endless. Every day, more people go to the virtual world to connect and perhaps to attempt to build a reality within the virtual context. Many of us...
Ten Commandments for Social Media Research Analysts (SMRAs )
1.Thou shalt get to know relevant information about the client. We are supposed to do prior research, i.e. a visit to the corporate website of the client can give us an idea of the nature of the product/service. It also helps to see the client’s...
