Why B2B Businesses Need to Get Involved with Social Media? [INFOGRAPHIC]
Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012. The rapid and continuing increase in number of active users on social media has made it imperative that B2B business leverage its potential to the fullest. There has never been a better time to use social media than the present; already there are businesses using this new means of interactive communication to their benefit.
With 83% of businesses using Facebook, 80% using Twitter and LinkedIn for lead generation, there is no disputing that they are the platforms of choice, but other channels are also being used by businesses to pushgrowth. It makes good business sense for businesses to increase their social media spending, and there are plenty of businesses who are going to do just that, this year.
The use of social media helps in branding and SEO and helps build trust with customers and also helps generate business credibility. All businesses irrespective of their size, scale or scope can use social media to personally connect with their customers, understand what they need and deliver on their expectations. This not helps acquire customers but also improves customer retention. A solid social media campaign is definitely turning out to be a great way of enhancing strategic growth for B2B businesses.
Pratik Dholakiya is a Lead SEO Strategist at E2M Solutions, a full service internet marketing company specializing in Organic SEO, PPC, Local Search, Social Media, Reputation Management, Content Marketing and Advanced Guest Blogging Services. He recently started an Interview platform TalkWithLeaders.com where he’ll be interviewing various industry leaders. You can connect with him on ...