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MediaBistro shared an infographic that takes a closer look at how reputation management on social media can be a blind spot for business executives.
View the full infograhic and more details at Mediabistro.
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Does Your Brand Have A Social Media Blind Spot?
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Posted January 6, 2013
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Ragy Thomas
Email marketing veteran turned social media marketing evangelist. Former president of Epsilon Interactive and CTO of Bigfoot Interactive. http://www.linkedin.com/in/ragythomas http://twitter.com/ragythomas
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Chris Syme says:
Blind spots, in my opinion, account for more severe reputational crises than any other factor. The stats I find most interesting here are the contrasts between B2B and B2C. The most disconcerting is the top stat. It's just plain ignorance to not consider the impact of social media on business decisions. That, is a true blind spot. Both B2C and B2B should be much higher.
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Kent Ong says:
Hi Ragy, thanks for the infographic. This is not a surprised that small business owners ignore social media more than big companies. In fact, some of them don't even know what social media is. That's why their market shares keep shrinking.
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