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Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

What You Need to Know when Selling to the CTO

March 28, 2014 by Joellyn 'Joey' Sargent

How to get this CTO to buy in / shutterstock

Technology buyers know what they need, and they often have a roadmap the stretches one to three years in the future. As a result, they’re looking for solutions to a well-defined set of problems. Here are some insights from an executive roundtable hosted by the Georgia CxO Forum, the Social Executive Council and TAG Social.[read more]

4 Scientific Reasons Why Marketers Fail to Change People's Minds

March 27, 2014 by Anqi Cong

changing minds / shutterstock

Too many salespeople are spending their energy on trying to get the consumer to choose their product. What they don't realize is that most consumers are not even at the stage of choosing any product - the prospect of them changing their minds is not even on the table.[read more]

What Content Marketing and First Dates Have In Common [SLIDESHARE]

March 25, 2014 by Jose Antonio Sanchez

content marketing love

So you’ve figured out how to get people to visit your content. How do you make sure that users come back to it and are on the road to being loyal followers? There are definitely things you can do to start your relationship on the right foot. Take a look at Uberflip's latest SlideShare.[read more]

Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

March 25, 2014 by Clément Delangue

social mentions

Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social media managers when it comes to their company’s online presence.[read more]

Facts vs. Insights: How To Know You Have Truly Profound Customer Insights

March 25, 2014 by Tony Zambito

Facts vs. insights.

A base of profound insights can help an organization change its’ course of direction in a positive way. Guiding renewed positioning of strategies related to brand, communications, and products, which helps them distinguish themselves in the marketplace. And, give them the edge over competitors.[read more]


SMToolbox: Create Insights with Social Analytics from Zuum

March 23, 2014 by Steve Rayson

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. This week in the SMToolbox, we take a look at Zuum and how their social content strategy tool can provide actionable insights for social media marketers.[read more]

10 Years in Social Media [INFOGRAPHIC]

March 23, 2014 by Irfan Ahmad

Social Media Decade

A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more than ever.[read more]


Using Selfies in Social Media Marketing

March 21, 2014 by Andrew Hutchinson

Selfies in social media marketing.

There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so.[read more]

The Growth Hacker All-Stars

March 21, 2014 by David Cheng

Growth hacking tips

When we first launched ShareBloc in open beta a little over three months ago, we knew the biggest challenge to our success was building a community. We looked to our professional elders and found some guiding words from five people we’d consider part of our Growth Hacker All-Stars.[read more]


The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]


The Social Selling Revolution Is Here! Are You On Board?

March 21, 2014 by Julio Viskovich

Social selling

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses.[read more]

Research Underlines the Value of Citizen Science

March 20, 2014 by Adi Gaskell

crowdsourcing moon data

I’ve blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it’s mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with stakeholders via social media.[read more]

Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research [VIDEO]

March 18, 2014 by Bryan Kramer

Ray Wang, CEO of Constellation Research.

Ray discusses in this 20-minute interview how he manages a hectic travel schedule, as both a family and business man, with the help of social media. He also gives us his futuristic thoughts on big data, the sharing economy, and most importantly social data privacy. In Ray’s words, “It’s only creepy if I don’t have a choice.”[read more]

Big Opportunity for Social Media Campaigns with Emotional Appeal

March 18, 2014 by Eric Melin

Social campaigns with emotional appeal.

Provoking the consumer’s emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand. Now, thanks to a new study from the University of California, Yale, and Facebook, we know that emotional responses can be contagious across social networks.[read more]


Twitter Becoming Powerful B2B Marketing Tool

March 18, 2014 by Scott Gulbransen

B2B marketing with Twitter

When I first joined a B2B company, a colleague said to me: “At least you don’t have to deal with Twitter anymore.” Nothing could be further from the truth. While many B2B marketers dismiss Twitter as an effective awareness and conversion tool, mobile adoption of the social network means its importance and influence are increasing.[read more]


LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

March 17, 2014 by Steve Rayson

LinkedIn conversions

New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers. Check out this infographic from Oktopost for more information.[read more]

The Effects of Typography on User Experience and Conversions

March 17, 2014 by Tommy Walker

Say it with typography

Typography is body language. It’s what makes the first impression. Good typography enhances the character of the site and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived. And yes, there is research to back this up.[read more]


SMToolbox: Gain a Competitive Edge with Insights from Rival IQ

March 16, 2014 by Steve Rayson

Tracking competitor activity is a key part of any competitive strategy. However, keeping track of such activity, especially over different social media channels, can be complex and time consuming. This week in SMToolbox, we take a look at how Rival IQ helps you gain an edge by helping you understand your competitive landscape.[read more]

33 Captivating Statistics That Could Change Your Marketing Strategy

March 16, 2014 by Alexandra Jacopetti

Marketing Strategy and Statistics

There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your social media strategy? Most likely not.[read more]