Netflix's Rising Stock Through Content
If you were to tell me that Netflix would be able to have the power to potentially take over another network, I would have had trouble believing such a claim. The truth of the matter is that Netflix, at its core, is a television and movie-streaming service, users having to pay monthly fees at the proverbial tollbooth to access a broad array of content. This does not mean that it doesn’t have the power to become an even greater entity. In fact, Netflix’s growth has become apparent.
This past Monday, Netflix announced a United States paid subscriber leap, which is evidence of the growth in question. The number of subscribers in the U.S. jumped to 29.9 million in the third quarter, in comparison 28.6 million back in June. It has been strong to the point that analyst estimates placed Netflix ahead of HBO, which currently stands at 28.7 million. With Netflix shares growing 10% percent up to $391.39, the question must be asked: what is the reason for these increases?
It’s a matter of original content that has not only grabbed the attention of viewers but made certain that said attention remained over the course of time. For example, “Orange Is the New Black” is a TV series exclusive to Netflix, its first season debuting back in July. With its second season to come next year, users have become engrossed, to say the least. Considering that the program brought together comedy and drama, all the while balancing a variety of characters, it’s no wonder why it has been able to garner success.
There is also the matter of binge watching, which has become common for many a Netflix user. The way that “Orange Is the New Black” – as well as “House of Cards” – appeared was through the full season being released at once. Users did not have to wait week by week for episodes to be released, which would theoretically allow them to dedicate an entire Saturday to seeing all 13 in one sitting. It’s likely that Netflix saw this as the effective system at work it was and continues to be.
One of the ways that a social media agency can help any brand is through awareness of an excellent service. If the general public is under the impression that the product is strong, those several people are going to flock to it. The same principle applies to Netflix, which has seen elevation. While fans of “Orange is the New Black” are going to have to wait until next year for season 2, Netflix will most likely continue with a formula that has proven to be effective.
(OITNB / jstor.tumblr.com)
Rob Sutter is a writer & SEO specialist for fishbat, an online marketing firm located in Bohemia, NY. He graduated from Farmingdale State University with a Bachelor of Science, majoring in Professional Communications in addition to minoring in English Literature. Outside of writing, he is an avid gamer and professional wrestling fan.
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