ROI posts, articles, and infographics | Social Media Today
Sign up | Login with →



Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

April 8, 2014 by Robin Fray Carey

Sandy Carter, IBM

I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy.[read more]

Measuring the Worth of Content Marketing

April 8, 2014 by Brennan Girdler

What is content marketing worth?

Most if not all businesses partake in some form of content marketing, whether it’s through blogging or social media. Online marketing is a valuable asset to any company regardless of industry or size, though the most common holdup is determining if it’s worth it.[read more]


Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Thinking Small About Social Media Marketing

April 7, 2014 by Matthew Peneycad

social media marketing: think small

It doesn’t matter if you have tens of millions of subscribers to your various social media networks if they’ll never be inclined to purchase your product or service. And if you’re hell-bent on growing your community essentially for the ‘free media impressions’, let me break some news to you, they’re not free.[read more]


Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam


"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster

Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]


Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

Learning to Flow: How Content Marketing Leads to Conversions

April 1, 2014 by Michael Bird

Content larketing leads to conversions.

Generating leads is one thing, but keeping those leads interested in what your site has to offer is another thing. Your content should be able to keep your visitor interested enough to make a sale. But even when they don’t purchase during their first visit, constantly updated and relevant content can keep them coming back for more information.[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou

Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]


Socially Stephanie: Facebook Advertising and Declining Organic Reach

March 28, 2014 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie: With all this Facebook declining organic reach talk, I'm getting paranoid. Should I jump ship? Or should I start to look into some advertising options? I'm a bit lost and, frankly, freaked out. What are your recommendations?"[read more]

Social Media: Why It's Best to Rock at One Channel, Not All

March 28, 2014 by Nicole Karlis

Rock a social channel.

When you’re a small or medium-sized business with limited marketing resources, or even a larger business who wants the best return on investment, focusing on one social platform gives you the benefit of gaining the most sophisticated expertise and most effective strategies for that network.[read more]


Attention Marketers: Fortune and Digital Favor the Brave

March 25, 2014 by Robin Fray Carey

Adobe Digital Summit 2014 Salt Lake City, Utah.

Adobe’s Digital Marketing Summit opens today, and with 5,000 attendees anticipated there will be a lot to talk about. There are several important announcements of improved products, particularly in mobile, but their top-flight research arm is also announcing results from a recent (February 2014) survey of digital marketers.[read more]


The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes

Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

What's Your Post-Facebook Social Media Strategy?

March 20, 2014 by Maggie McGary

Is your social media strategy getting rusty? (Image credit)

Suffice it to say that the writing is on the wall: Facebook’s free lunch for brands is dwindling fast so don’t be surprised when the inevitable happens and Facebook truly becomes what it already has become for many brands - an ad platform. It's time to start plotting your post-Facebook social media strategy.[read more]

Dark Data and Measuring Invisible Impact in Your Facebook Community

March 18, 2014 by Dan Sullivan

Measuring impact on Facebook.

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a part of the story. Over 80 percent of brand fans are lurkers.[read more]

8 Things B2B Social Media Marketers Are Doing Wrong

March 17, 2014 by Mark Lerner

Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have found social media ineffective for lead generation is because many of them are doing it wrong.[read more]

A First Kiss Is Always the Most Memorable

March 13, 2014 by Matthew Peneycad

The first kiss is the one that goes viral.

FIRST KISS is an intimate video exhibiting a number of complete strangers sharing a - you guessed it - first kiss. It has been uploaded twice, by two different people. The first one went viral. The second didn't. The viral video was the one uploaded to a YouTube channel with an existing community – close to 19,000 subscribers[read more]

We Reduced Cost of Customer Acquisition by 73% Using Perfect Audience

March 13, 2014 by Michael Bird

more effective advertising on social media

Perfect Audience is ridiculously effective at converting names and emails addresses into real conversations and sales opportunities. In this article we will cover exactly what Perfect Audience is, the industries it works most effectively for and how you can generate a better return from your social media advertising investment.[read more]


How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

March 12, 2014 by Simon Pearce

IBM's Sandy Carter chats with Simon Pearce at SXSWi 2014

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.[read more]


Social Advocacy & Politics: The Coolest Idea a Senator Ever Dissed

March 11, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

It seems that Senator Jeff Flake wants to increase regulations on Amtrak: he wants to control how Amtrak markets itself. And like the commisars of old, the hand of government regulation has a poor eye for beauty. Flake tweeted that Amtrak should “stop taking free rides from taxpayers before giving them out to bloggers.”[read more]