ROI

Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.[read more]

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all?[read more]

Rather than telling people about your products, Pinterest makes it possible to show what you have to offer. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working.[read more]

ROI/shutterstock

To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.[read more]

SEO tools

As a company in need of SEO services, it can be tough to know in which direction to go. Therefore, it’s important that you ask yourself not just who the “best” SEO firm might be, but which type of SEO is going to be best for you.[read more]

When determining how to manage social media marketing efforts, many businesses – particularly smaller businesses – default to putting the intern in charge. And why not? They have time. They’re young and ‘into social media’. They have 1,000 Facebook friends, and 2,000 Twitter followers. They’re perfect, right? Well, not exactly. Putting an intern in charge of your business’ social media marketing is all but a guaranteed recipe for disappointment.[read more]

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So I suggest the best way to prepare for this is to join me in attending The Social Shake-Up Conference. It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era.[read more]

Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it’s only going to get bigger.[read more]

Google power

The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. You need to be constantly tweaking your campaigns to get the most from them and that’s where linking to Google Analytics can help.[read more]

social media easy button?

There is no easy button for social media. There is only one button and that is people. The heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR, marketing, Facebook, Twitter, LinkedIn, Pinterest, blogs, and more is you.[read more]

Representing a new generation of YouTube pop artists who bypass the stifling corporate music industry with their own do-it-yourself YouTube success, K-pop recording artist Psy has become yet another driving force that is forcing the industry to change its hand. Today’s pop artists have found highly profitable ways to monetize their sounds on YouTube, rather than struggling to profit from their record labels and relying on, in large part, merchandising at concerts.[read more]

A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline. I’ll describe how you can do this and a few things you should consider for each social media platform.[read more]

new Facebook admin panel

The problem is that Facebook's revenue model is not working. Too many businesses are investing in Facebook promotions and advertising and seeing little to no return on their investment.[read more]

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You’re a small business owner and have spent some of your hard earned money on social media marketing, hired people to setup your Facebook Page, Twitter account, YouTube Channel and LinkedIn Business Page. The only problem is that although everyone seems to be doing it, you just don’t get it![read more]

tracking codes / shutterstock

Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.[read more]

Marketing & SEO

At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. Still holding back? Here are some basic tips.[read more]

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. Finding relevant content to your business, posting it to your social media channels, and engaging with your audience around other organizations’ content can be amazing for your business’ social media channels for reasons of its own.[read more]

You can’t create valuable reports without putting in the hard yards. This is two-fold. Firstly, it’s often difficult to be able to really assess data without having spent considerable time actually planning and delivering the activities that generate the data you are gathering and reporting on. Secondly, the actual writing of your report will take time (in this case, 5 hours) to draft and finalise.[read more]

Shutterstock

A lot of social media agencies claim that the world's flat, which we think it's absolutely wrong and misleading. As the social media world is conceptually deep, there's a critical need to reinvent the criteria of engagement.[read more]

personalization/shutterstock

Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of colors, personalization seems to span a continuous spectrum of options.[read more]