ROI

down the rabbit hole?

Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.[read more]

Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.[read more]

When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest. My advice on this is quite simple: DON’T.[read more]

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

Facebook ROI tracking

When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.[read more]

Watch the webinar replay:Download the slides: Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You? | Webinar Replay from Social Media TodayAbout the webinar:Sponsored by You're now generating mountains of data with your social media efforts and your team has been producing actionable reports...[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

Amid all of the noise on social media, some messages are just more important than others. Creating an inbox, complete with filtering and priority alerts, enables users to elevate messages from their most important contacts - their customers, leads, or influencers.[read more]

eCommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?[read more]

The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.[read more]

We have to measure PR results to business goals. You can measure your efforts with tools such as Google analytics, DoubleClick Ad Planner or WhoReTweetedMe, but I’d take it one step further. From there, you have to combine the data you get in there with a client’s customer relationship management software, their email marketing software, and their ecommerce software. Without access to all of those things, you are only scratching the surface.[read more]

image credit: worradmu/freedigitalphotos.net

In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.[read more]

social media

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.[read more]

Hockey teams have traditionally used the Stanley Cup Playoffs to amplify their marketing efforts. Learn how the league (and some teams) are doing so on digital and social channels in 2013.[read more]

targeted ads (image credit)

As of late, there seems to be a lot of noise on my Twitter feed around increase in ad spend across various emerging markets globally. In Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. The question: is that money well spent?[read more]

Inbound and outbound marketing each have particular merits and should be used in concert to optimize your marketing ROI. Many major brands, including Coca-Cola, Pepsi, Disney, Hyundai and Samsung, employ what I like to call boundless marketing in order to win big. Do not confine yourself or your company to inbound or outbound marketing exclusively. Instead, be agile and strategic about your marketing strategy.[read more]

One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing.[read more]