Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rss en 5 Social Media Lessons I Learned from Peter Pan http://socialmediatoday.com/lisipowers/2360361/5-social-media-lessons-i-learned-peter-pan Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.<p><a href="http://socialmediatoday.com/lisipowers/2360361/5-social-media-lessons-i-learned-peter-pan" target="_blank">read more</a></p> http://socialmediatoday.com/lisipowers/2360361/5-social-media-lessons-i-learned-peter-pan#comments Best Practices Facebook Social Media Marketing Content Strategy Twitter Community Customer Service Yes Sun, 20 Apr 2014 23:52:56 +0000 lisipowers 2360361 at http://socialmediatoday.com Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements http://socialmediatoday.com/reviewtrackers/2361086/pinterest-gentler-kinder-side-consumer-generated-endorsements When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.<p><a href="http://socialmediatoday.com/reviewtrackers/2361086/pinterest-gentler-kinder-side-consumer-generated-endorsements" target="_blank">read more</a></p> http://socialmediatoday.com/reviewtrackers/2361086/pinterest-gentler-kinder-side-consumer-generated-endorsements#comments Research Social Media Marketing Behavior Strategy Metrics Advertising Pinterest Community Management Community Customer Service Engagement Influence Marketing Opinion Sales Social Customer Social Media Social Networks consumer engagement social media endorsements Yes Sun, 20 Apr 2014 17:15:23 +0000 reviewtrackers 2361086 at http://socialmediatoday.com 9 Marketing Tips for Pinterest http://socialmediatoday.com/storeya/2362431/9-marketing-tips-pinterest Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.<p><a href="http://socialmediatoday.com/storeya/2362431/9-marketing-tips-pinterest" target="_blank">read more</a></p> http://socialmediatoday.com/storeya/2362431/9-marketing-tips-pinterest#comments Best Practices Social Media Marketing Pinterest Community Management Community Engagement Marketing Social Media Social Networks marketing tips online marketing strategies pinterest marketing Yes Sun, 20 Apr 2014 16:58:29 +0000 StoreYa 2362431 at http://socialmediatoday.com How to Handle Negative Google Reviews http://socialmediatoday.com/michael-bird/2358126/how-handle-negative-google-reviews The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.<p><a href="http://socialmediatoday.com/michael-bird/2358126/how-handle-negative-google-reviews" target="_blank">read more</a></p> http://socialmediatoday.com/michael-bird/2358126/how-handle-negative-google-reviews#comments Best Practices Google+ Strategy Community Customer Service Engagement Google Influence Marketing Opinion Public Relations Reputation Management Social Customer Social Media Social Networks digital public relations negative online review Sun, 20 Apr 2014 15:00:39 +0000 Michael Bird 2358126 at http://socialmediatoday.com Why Has Twitter Launched Facebook-Like Mobile App? http://socialmediatoday.com/prasant-naidu/2361616/why-has-twitter-launched-facebook-mobile-app-install-advertising-product Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.<p><a href="http://socialmediatoday.com/prasant-naidu/2361616/why-has-twitter-launched-facebook-mobile-app-install-advertising-product" target="_blank">read more</a></p> http://socialmediatoday.com/prasant-naidu/2361616/why-has-twitter-launched-facebook-mobile-app-install-advertising-product#comments Research Social Media Marketing Mobile Apps Strategy Advertising Twitter Marketing Public Relations Sales Social Media Social Networks Tools & Apps advertising products twitter advertising Sun, 20 Apr 2014 14:33:20 +0000 Prasant Naidu 2361616 at http://socialmediatoday.com Facebook's "Nearby Friends" Is More About Discovering Friends Than New People http://socialmediatoday.com/prasant-naidu/2359726/facebook-s-nearby-friends-more-about-discovering-friends-new-people-gets-its-l Facebook is rolling out Nearby Friends feature that lets friends see approx how far away you are from them, and you can share your exact, on-going location. In doing so Facebook is disrupting friends discovery while getting privacy right. A lot lies on the future to see how users will respond to Friends Nearby feature.<p><a href="http://socialmediatoday.com/prasant-naidu/2359726/facebook-s-nearby-friends-more-about-discovering-friends-new-people-gets-its-l" target="_blank">read more</a></p> http://socialmediatoday.com/prasant-naidu/2359726/facebook-s-nearby-friends-more-about-discovering-friends-new-people-gets-its-l#comments Facebook Sun, 20 Apr 2014 14:18:47 +0000 Prasant Naidu 2359726 at http://socialmediatoday.com 7 Essential Ways to Market Your Content http://socialmediatoday.com/expresswriters/2360506/7-essential-ways-market-your-content Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. <p><a href="http://socialmediatoday.com/expresswriters/2360506/7-essential-ways-market-your-content" target="_blank">read more</a></p> http://socialmediatoday.com/expresswriters/2360506/7-essential-ways-market-your-content#comments Social Media Marketing Content Marketing Social Media Social Networks Sun, 20 Apr 2014 05:00:23 +0000 expresswriters 2360506 at http://socialmediatoday.com 8 Winning Headline Strategies and the Psychology Behind Them http://socialmediatoday.com/courtney-seiter/2360246/8-winning-headline-strategies-and-psychology-behind-them Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.<p><a href="http://socialmediatoday.com/courtney-seiter/2360246/8-winning-headline-strategies-and-psychology-behind-them" target="_blank">read more</a></p> http://socialmediatoday.com/courtney-seiter/2360246/8-winning-headline-strategies-and-psychology-behind-them#comments Social Media Marketing Content Social Media Sat, 19 Apr 2014 21:15:06 +0000 Courtney Seiter 2360246 at http://socialmediatoday.com Engaging Students through Snapchat http://socialmediatoday.com/michael-bird/2358136/engaging-students-through-snapchat So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.<p><a href="http://socialmediatoday.com/michael-bird/2358136/engaging-students-through-snapchat" target="_blank">read more</a></p> http://socialmediatoday.com/michael-bird/2358136/engaging-students-through-snapchat#comments Best Practices Research Behavior Content Strategy Community Management News Engagement Influence Marketing Opinion Privacy Public Relations Social Customer Social Media Social Networks demographics Snapchat youth culture Sat, 19 Apr 2014 17:00:34 +0000 Michael Bird 2358136 at http://socialmediatoday.com Can a Table Kill Creativity and Collaboration? http://socialmediatoday.com/edwardboches/2357951/can-table-kill-creativity-and-collaboration Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.<p><a href="http://socialmediatoday.com/edwardboches/2357951/can-table-kill-creativity-and-collaboration" target="_blank">read more</a></p> http://socialmediatoday.com/edwardboches/2357951/can-table-kill-creativity-and-collaboration#comments Best Practices Research Behavior Content Community Management Engagement Governance Influence Loyalty Policy & Guidelines collaboration creativity offices physical space Sat, 19 Apr 2014 16:36:45 +0000 edwardboches 2357951 at http://socialmediatoday.com 7 Steps for Structuring a Product Campaign http://socialmediatoday.com/brennangirdler/2359861/7-steps-structuring-product-campaign We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.<p><a href="http://socialmediatoday.com/brennangirdler/2359861/7-steps-structuring-product-campaign" target="_blank">read more</a></p> http://socialmediatoday.com/brennangirdler/2359861/7-steps-structuring-product-campaign#comments Social Media Marketing Content Marketing Social Media Sat, 19 Apr 2014 16:34:05 +0000 BrennanGirdler 2359861 at http://socialmediatoday.com The "Like" Is for Real, According to General Mills http://socialmediatoday.com/openqjimz/2359776/ship-has-sailed-real-according-general-mills We&#039;ve seen a fair amount of discussion about the significance of &quot;likes&quot; and their equivalents in the professional use of social media. I think the General Mills assertion regarding &quot;likes&quot; will be tested, I think it will hold, and the result is that every industry will have to treat a &quot;like&quot; as equivalent to any other endorsement.<p><a href="http://socialmediatoday.com/openqjimz/2359776/ship-has-sailed-real-according-general-mills" target="_blank">read more</a></p> http://socialmediatoday.com/openqjimz/2359776/ship-has-sailed-real-according-general-mills#comments Facebook Social Media Marketing Marketing Policy & Guidelines Social Media Sat, 19 Apr 2014 15:22:14 +0000 OpenQJimZ 2359776 at http://socialmediatoday.com Why Television Without Pity is Still on the Internet http://socialmediatoday.com/stmkent/2350436/why-television-without-pity-still-internet Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.<p><a href="http://socialmediatoday.com/stmkent/2350436/why-television-without-pity-still-internet" target="_blank">read more</a></p> http://socialmediatoday.com/stmkent/2350436/why-television-without-pity-still-internet#comments Behavior Content Advertising Community Engagement Influence Loyalty Marketing Sales Social Customer closure Television without pity website archives Sat, 19 Apr 2014 15:01:37 +0000 STMKent 2350436 at http://socialmediatoday.com 7 Inspiring Examples of Parallax Scrolling Websites http://socialmediatoday.com/jacey-gulden/2350006/7-inspiring-examples-parallax-scrolling-websites The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.<p><a href="http://socialmediatoday.com/jacey-gulden/2350006/7-inspiring-examples-parallax-scrolling-websites" target="_blank">read more</a></p> http://socialmediatoday.com/jacey-gulden/2350006/7-inspiring-examples-parallax-scrolling-websites#comments Best Practices Content Engagement Influence Marketing Tools & Apps design innovation parallax scrolling website design Sat, 19 Apr 2014 14:05:00 +0000 Jacey Gulden 2350006 at http://socialmediatoday.com Socially Stephanie: How to Earn Trust Online Through QRV http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv &quot;Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience&#039;s trust, what would it be?&quot; Your question is a good one. Trust is something you can&#039;t buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well. <p><a href="http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv" target="_blank">read more</a></p> http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv#comments Best Practices Behavior Blogging Community Engagement authenticity Socially Stephanie trust Sat, 19 Apr 2014 03:59:59 +0000 StephanieFrasco 2356656 at http://socialmediatoday.com Why Google's Point of View(s) Is Changing + SM ROI http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi Google recently made a change to the way it displays metrics. If you look closely enough, you&#039;ll find that for many people, the &quot;+1&#039;s&quot; on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn&#039;t mean their importance has changed.<p><a href="http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi" target="_blank">read more</a></p> http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi#comments Research Social Media Marketing Behavior Content Google+ Strategy Analytics LinkedIn Metrics ROI Blogging Engagement Exclusive Google Marketing Opinion Sales Social Customer Social Media Sat, 19 Apr 2014 03:59:57 +0000 Randy Milanovic 2358861 at http://socialmediatoday.com US Airways: From #EpicFail to a Solid Lesson in #H2H http://socialmediatoday.com/bryan-kramer/2357961/us-airways-epicfail-solid-lesson-h2h US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.<p><a href="http://socialmediatoday.com/bryan-kramer/2357961/us-airways-epicfail-solid-lesson-h2h" target="_blank">read more</a></p> http://socialmediatoday.com/bryan-kramer/2357961/us-airways-epicfail-solid-lesson-h2h#comments Best Practices Social Media Marketing Behavior Public Relations Reputation Management US Airways Sat, 19 Apr 2014 03:37:24 +0000 Bryan Kramer 2357961 at http://socialmediatoday.com Should You Kill Your Blog's Comments Section? http://socialmediatoday.com/stmkent/2358086/should-you-kill-your-blog-s-comments-section There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you? <p><a href="http://socialmediatoday.com/stmkent/2358086/should-you-kill-your-blog-s-comments-section" target="_blank">read more</a></p> http://socialmediatoday.com/stmkent/2358086/should-you-kill-your-blog-s-comments-section#comments Behavior Blogging Community Engagement comments Sat, 19 Apr 2014 03:01:53 +0000 STMKent 2358086 at http://socialmediatoday.com The Big Question: Does Duplicate Content Hurt You on Google? http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got pushback from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this post what matters and what doesn&#039;t. You might be surprised.<p><a href="http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google" target="_blank">read more</a></p> http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google#comments Social Media Marketing Content Google Marketing SEO duplicate content Sat, 19 Apr 2014 00:19:26 +0000 MarketingXLerator 2114716 at http://socialmediatoday.com Put Your Blog On-Trend with the Latest 2014 Design Solutions http://socialmediatoday.com/khaselkorn/2359721/put-your-blog-trend-latest-2014-design-solutions New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off!<p><a href="http://socialmediatoday.com/khaselkorn/2359721/put-your-blog-trend-latest-2014-design-solutions" target="_blank">read more</a></p> http://socialmediatoday.com/khaselkorn/2359721/put-your-blog-trend-latest-2014-design-solutions#comments Blogging web design Sat, 19 Apr 2014 00:06:00 +0000 Khaselkorn 2359721 at http://socialmediatoday.com