http://socialmediatoday.com/rss en http://socialmediatoday.com/rtmixmktg/1488111/6-reasons-your-blog-content-won-t-go-viral In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons. http://socialmediatoday.com/rtmixmktg/1488111/6-reasons-your-blog-content-won-t-go-viral#comments Facebook Content Google+ LinkedIn Pinterest Twitter Blogging Social Media Social Networks viral Yes Fri, 24 May 2013 00:33:28 +0000 RtMixMktg 1488111 at http://socialmediatoday.com http://socialmediatoday.com/anitaloomba/1488031/social-media-employees-are-your-best-brand-advocates One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? http://socialmediatoday.com/anitaloomba/1488031/social-media-employees-are-your-best-brand-advocates#comments Best Practices Social Media Marketing Branding Marketing Social Media brand ambassadors employees Thu, 23 May 2013 23:36:07 +0000 AnitaLoomba 1488031 at http://socialmediatoday.com http://socialmediatoday.com/marcela-de-vivo/1487471/keeping-track-your-social-media-marketing-progress The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies. http://socialmediatoday.com/marcela-de-vivo/1487471/keeping-track-your-social-media-marketing-progress#comments Facebook Social Media Marketing Google+ Instagram LinkedIn Pinterest Platforms Twitter Tumblr SEO Social Networks Yes Thu, 23 May 2013 23:20:04 +0000 Marcela De Vivo 1487471 at http://socialmediatoday.com http://socialmediatoday.com/tribalcafe/1488436/how-schedule-tweets-boost-your-impact-and-save-time To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives. http://socialmediatoday.com/tribalcafe/1488436/how-schedule-tweets-boost-your-impact-and-save-time#comments Twitter buffer feedly hootsuite Thu, 23 May 2013 21:41:24 +0000 tribalcafe 1488436 at http://socialmediatoday.com http://socialmediatoday.com/mike-allton/1488011/7-ways-you-can-effectively-lose-social-media-followers This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts. http://socialmediatoday.com/mike-allton/1488011/7-ways-you-can-effectively-lose-social-media-followers#comments Social Media Marketing Loyalty Marketing Opinion Social Media Social Networks fans followers Yes Thu, 23 May 2013 19:00:00 +0000 Mike Allton 1488011 at http://socialmediatoday.com http://socialmediatoday.com/jacey-gulden/1486716/target-cartwheel-social-shopping-millennials It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones. http://socialmediatoday.com/jacey-gulden/1486716/target-cartwheel-social-shopping-millennials#comments Social Media Marketing Strategy Marketing Sales Social Customer Social Media Social Customer target Thu, 23 May 2013 17:56:00 +0000 Jacey Gulden 1486716 at http://socialmediatoday.com http://socialmediatoday.com/feldmancreative/1477166/content-marketing-isn-t-everybody A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that. http://socialmediatoday.com/feldmancreative/1477166/content-marketing-isn-t-everybody#comments Social Media Marketing Content Branding Analytics Advertising Marketing Mobile Social Media Thu, 23 May 2013 17:52:34 +0000 FeldmanCreative 1477166 at http://socialmediatoday.com http://socialmediatoday.com/david-amerland/1486521/how-semantic-search-changing-everything Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before. http://socialmediatoday.com/david-amerland/1486521/how-semantic-search-changing-everything#comments Facebook Social Media Marketing Behavior Content Google+ Branding Instagram Strategy LinkedIn Platforms Twitter Customer Service Engagement Exclusive Google Marketing Search SEO Social Media Social Networks semantic search Thu, 23 May 2013 17:06:52 +0000 David Amerland 1486521 at http://socialmediatoday.com http://socialmediatoday.com/ginidietrich/1487971/social-media-networks-robot-friends-switches You can go “off grid.” You can turn off your email. In unplugging yourself from your social media networks and the online world, I posit what you’re really doing is unplugging your robot friends till you want to deal with them again. Friends have become objects of convenience. http://socialmediatoday.com/ginidietrich/1487971/social-media-networks-robot-friends-switches#comments Social Customer Social Media Social Networks online culture Thu, 23 May 2013 16:58:14 +0000 ginidietrich 1487971 at http://socialmediatoday.com http://socialmediatoday.com/1489236/what-defines-true-online-influence-and-how-should-you-wield-it-webinar-replay http://socialmediatoday.com/1489236/what-defines-true-online-influence-and-how-should-you-wield-it-webinar-replay#comments Webinars influencers Thu, 23 May 2013 16:28:42 +0000 Kelsey Arnold 1489236 at http://socialmediatoday.com http://socialmediatoday.com/ecrum/1489036/flickr-face-lift-reminiscent-facebook-takes-run-google Flickr’s redesign propelled it in the direction of looking exactly like Facebook would look if images were the only content. I am not denying that Marissa Mayer has brought an incredible amount of fresh ideas and new strategies to reinvigorate Yahoo, but the Flickr property, ignored since its 2005 acquisition, seems to be rebounding in the direction of other platforms. http://socialmediatoday.com/ecrum/1489036/flickr-face-lift-reminiscent-facebook-takes-run-google#comments Facebook Content Google Social Media flickr yahoo Thu, 23 May 2013 15:28:53 +0000 ecrum 1489036 at http://socialmediatoday.com http://socialmediatoday.com/amanda-disilvestro/1487101/google-design-change-what-it-means-you Google+ is following its competition with a design change that has everyone up in arms. As usual, some like the changes made while more disapprove. The new design is going to take some getting used to, but the worlds biggest search engine had the best intentions in mind for both businesses and individuals when it came to the very photo-friendly redesign. http://socialmediatoday.com/amanda-disilvestro/1487101/google-design-change-what-it-means-you#comments Google+ Google Social Media design change Thu, 23 May 2013 14:29:55 +0000 Amanda DiSilvestro 1487101 at http://socialmediatoday.com http://socialmediatoday.com/mike-frey/1452201/strategies-jumpstarting-productivity-4-tips After weeks and months at the same desk, it’s easy to feel out of ideas. In a job that requires fresh-thinking, creativity and inspiration, a new setting can spark productivity better than any program or time-management technique. Work outside, work in the lobby, (or if you’re lucky) work from home. A new environment can reinvigorate your work life and tap into unreached potential. http://socialmediatoday.com/mike-frey/1452201/strategies-jumpstarting-productivity-4-tips#comments Best Practices Research Social Media productivity work Thu, 23 May 2013 13:00:00 +0000 Mike Frey 1452201 at http://socialmediatoday.com http://socialmediatoday.com/leaderswest/1488611/infographic-men-drive-e-commerce-g-share-5x-valuable-facebook I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth. http://socialmediatoday.com/leaderswest/1488611/infographic-men-drive-e-commerce-g-share-5x-valuable-facebook#comments Facebook Social Media Marketing Google+ Pinterest Platforms Twitter Tumblr Marketing Social Media sharing Thu, 23 May 2013 10:18:47 +0000 leaderswest 1488611 at http://socialmediatoday.com http://socialmediatoday.com/emoderation/1488491/growth-social-media-customer-service Eighty percent of companies plan to use social media for customer service and brands must respond quickly to customer queries on social channels. There is also an opportunity to use social customer service to increase brand loyalty. http://socialmediatoday.com/emoderation/1488491/growth-social-media-customer-service#comments Best Practices Research Customer Service Engagement Social Customer Thu, 23 May 2013 09:42:48 +0000 emoderation 1488491 at http://socialmediatoday.com http://socialmediatoday.com/bonniebuolruszczyk/1488511/keyword-based-ads-let-twitter-advertisers-improve-targeting In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets. http://socialmediatoday.com/bonniebuolruszczyk/1488511/keyword-based-ads-let-twitter-advertisers-improve-targeting#comments Best Practices Advertising Twitter keywords targeting Thu, 23 May 2013 08:42:42 +0000 BonnieBuolRuszczyk 1488511 at http://socialmediatoday.com http://socialmediatoday.com/monica-romeri/1488316/new-statistics-highlight-power-social-media-marketing Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient. http://socialmediatoday.com/monica-romeri/1488316/new-statistics-highlight-power-social-media-marketing#comments Best Practices Social Media Marketing Content Enterprise Social Engagement Influence Marketing Social Media Social Networks Thu, 23 May 2013 07:48:07 +0000 Monica Romeri 1488316 at http://socialmediatoday.com http://socialmediatoday.com/megrisoft/1488416/google-penguin-update-20-live-search-results As expected and announced by Matt Cutts for upcoming penguin updates on Twitter, this is the first major update which is being called as Penguin 2.0 (officially) rolled out yesterday on May 22, 2013 has impacted 2.3% of queries that a regular user might notice. http://socialmediatoday.com/megrisoft/1488416/google-penguin-update-20-live-search-results#comments Social Media Marketing Google Social Media Google Penguin Thu, 23 May 2013 06:44:03 +0000 megrisoft 1488416 at http://socialmediatoday.com http://socialmediatoday.com/emmanuelpaget/1488266/what-s-being-watched-youtube Intrigued by the viral video phenomenon? YouTube has released a new Trends Map that highlights the most popular videos at a moment in time across the United States. http://socialmediatoday.com/emmanuelpaget/1488266/what-s-being-watched-youtube#comments Social Media Video youtube Thu, 23 May 2013 05:10:51 +0000 emmanuelpaget 1488266 at http://socialmediatoday.com http://socialmediatoday.com/adam-chapman/1485471/are-social-media-and-community-management-same-thing-aol-and-internet-week-new- On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed. http://socialmediatoday.com/adam-chapman/1485471/are-social-media-and-community-management-same-thing-aol-and-internet-week-new-#comments Community Management Twitter News Community Exclusive Storify Thu, 23 May 2013 03:33:38 +0000 Adam Chapman 1485471 at http://socialmediatoday.com