http://socialmediatoday.com/rss en http://socialmediatoday.com/jkim/514631/mobile-new-frontier Facebook is spending lot of resources on mobile. No one has quite figured out how to make money on increasing mobile traffic, and Facebook has to be the one solving this problem in order to maintain its high P/E multiples. It's obvious that Facebook is getting serious about mobile, and spend more resources to capture the mobile users' attention. http://socialmediatoday.com/jkim/514631/mobile-new-frontier#comments Facebook facebook mobile Yes Mobile Apps Engagement Mobile Social Media Fri, 25 May 2012 14:20:00 +0000 jkim 514631 at http://socialmediatoday.com http://socialmediatoday.com/douglasburdett/514561/why-b2b-social-media-will-be-kind-big-deal-2012-ibm-ceo-study more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The study reveals that CEOs are shedding the command-and-control nature of corporations that has existed for over a century, and introducing openness, transparency and employee empowerment. http://socialmediatoday.com/douglasburdett/514561/why-b2b-social-media-will-be-kind-big-deal-2012-ibm-ceo-study#comments IBM CEO study Social Business Strategy Enterprise Social Listening Social Business Fri, 25 May 2012 12:41:00 +0000 DouglasBurdett 514561 at http://socialmediatoday.com http://socialmediatoday.com/paulsimon/514426/merging-communities-stronger-social-media-today The Customer Collective (TCC) and The Social Customer (TSC) blazed the trail of a new media model, one in which individual thought leaders become their own brands and where expertise and reputation are the currency upon which business relationships are built. http://socialmediatoday.com/paulsimon/514426/merging-communities-stronger-social-media-today#comments The Customer Collective the social customer Yes Community Management Community Exclusive Sales Social Business Social Customer Fri, 25 May 2012 11:53:07 +0000 PaulSimon 514426 at http://socialmediatoday.com http://socialmediatoday.com/sapountzis/514275/facebook-next-google Facebook's IPO took place last Friday. When comparing their performance to that of Google, a number of key differences emerge, questioning the the ~2x multiple vs. Google. Google grew faster, was, and still is, more profitable, while offering a clearer value proposition to their users and customers. http://socialmediatoday.com/sapountzis/514275/facebook-next-google#comments facebook Facebook Facebook financials Facebook IPO google Google IPO Yes Search Fri, 25 May 2012 09:40:35 +0000 sapountzis 514275 at http://socialmediatoday.com http://socialmediatoday.com/ben-stroud/514241/what-socl-all-about-then A lot of people have, in my opinion, jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument, and as Microsoft pointed out, it's meant as a complimentary tool. http://socialmediatoday.com/ben-stroud/514241/what-socl-all-about-then#comments microsoft so.cl Platforms Social Media Fri, 25 May 2012 09:06:28 +0000 Ben Stroud 514241 at http://socialmediatoday.com http://socialmediatoday.com/clifffigallo/514262/how-facebook-can-save-lives-and-compromise-your-health-security This piece was written by Brian S. McGowan, PhD, a research scientist who has worked as a medical educator, mentor, accredited provider and commercial supporter. http://socialmediatoday.com/clifffigallo/514262/how-facebook-can-save-lives-and-compromise-your-health-security#comments Facebook Facebook organ donor Policy & Guidelines Tools & Apps Thu, 24 May 2012 19:01:04 +0000 CliffFigallo 514262 at http://socialmediatoday.com http://socialmediatoday.com/drew-hendricks/512533/state-social-media-2012-will-facebook-go-way-mayans Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites. http://socialmediatoday.com/drew-hendricks/512533/state-social-media-2012-will-facebook-go-way-mayans#comments facebook pinterest Social Business social media Social Media Thu, 24 May 2012 17:50:59 +0000 Drew Hendricks 512533 at http://socialmediatoday.com http://socialmediatoday.com/shona/513919/auto-post-or-not-auto-post-you-ll-find-answer-somewhere-middle The real problem is the laziness of those using the technology. Read on to discover why relying too heavily on auto-posting software is never a good idea. http://socialmediatoday.com/shona/513919/auto-post-or-not-auto-post-you-ll-find-answer-somewhere-middle#comments Best Practices Facebook Behavior Twitter Listening Engagement Social Media Thu, 24 May 2012 16:30:19 +0000 Shona 513919 at http://socialmediatoday.com http://socialmediatoday.com/514201/audio-archive-how-do-you-scale-personal-engagement-fresh-look-marketing-automation http://socialmediatoday.com/514201/audio-archive-how-do-you-scale-personal-engagement-fresh-look-marketing-automation#comments Best-Thinkers-series customer engagement marketing automation Customer Service Engagement Exclusive Marketing Webinars Thu, 24 May 2012 16:13:04 +0000 CliffFigallo 514201 at http://socialmediatoday.com http://socialmediatoday.com/jcsocialmarketing/514228/today-we-re-never-finished-and-s-okay "If you want to, you can never be finished.” - Seth Godin http://socialmediatoday.com/jcsocialmarketing/514228/today-we-re-never-finished-and-s-okay#comments Behavior Marketing Social Business Social Media Thu, 24 May 2012 15:23:17 +0000 jcsocialmarketing 514228 at http://socialmediatoday.com http://socialmediatoday.com/allenmireles/514107/social-media-women-and-men-certain-age Baby Boomers, strong in number and loud of voice, are in decision making positions. We are doing much of the hiring, firing and evaluating in businesses and organizations. And somehow, many of us are not making the leap to business usage of social media–yet. In spite of mounting evidence of the efficacy of using social media tools, including social networks, video sharing, blogging and texting... http://socialmediatoday.com/allenmireles/514107/social-media-women-and-men-certain-age#comments aging boomers Research Influence Social Media Thu, 24 May 2012 15:14:13 +0000 AllenMireles 514107 at http://socialmediatoday.com http://socialmediatoday.com/briansolis/514218/dear-insert-business-name-what-s-your-promise Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. http://socialmediatoday.com/briansolis/514218/dear-insert-business-name-what-s-your-promise#comments brand promise brian solis Social Business Branding Strategy Enterprise Social Listening Customer Service Engagement Loyalty Marketing Policy & Guidelines Social Business Social Media Thu, 24 May 2012 15:11:40 +0000 BrianSolis 514218 at http://socialmediatoday.com http://socialmediatoday.com/tristanhandy/514170/5-ways-add-value-brand The mantra for marketing should be “add value or get out.” Marketers that don't add value will be given a swift kick in the unfollow behind. So how do you "add value" as a brand in social media? Read on as we learn from the best practices that successful brands are implementing today. http://socialmediatoday.com/tristanhandy/514170/5-ways-add-value-brand#comments Content Social Business Branding Strategy Social Business Social Media Thu, 24 May 2012 14:50:24 +0000 tristanhandy 514170 at http://socialmediatoday.com http://socialmediatoday.com/james-aldous/514152/why-i-want-million-followers-not-social-media-strategy ...it’s better to focus on community-building, rather than metric building. If you are using social media as a tool to stimulate discussion, interact and offer valuable content deemed to have high authority in your subject, you will see a healthy level of growth of followers that will be an asset to your community. http://socialmediatoday.com/james-aldous/514152/why-i-want-million-followers-not-social-media-strategy#comments Best Practices community engagement Strategy Metrics Community Management Engagement Marketing Social Media Thu, 24 May 2012 14:20:04 +0000 James Aldous 514152 at http://socialmediatoday.com http://socialmediatoday.com/derekmeissner/513844/social-business-intelligence-wisdom-outside Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. http://socialmediatoday.com/derekmeissner/513844/social-business-intelligence-wisdom-outside#comments Best Practices Social Business social business intelligence Behavior Listening Engagement Governance Marketing Policy & Guidelines Public Relations Social Business Social Customer Thu, 24 May 2012 14:00:21 +0000 DerekMeissner 513844 at http://socialmediatoday.com http://socialmediatoday.com/tekgroup/514133/how-social-media-impacting-traditional-news-distribution There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools. http://socialmediatoday.com/tekgroup/514133/how-social-media-impacting-traditional-news-distribution#comments Journalism Public Relations Thu, 24 May 2012 13:11:19 +0000 tekgroup 514133 at http://socialmediatoday.com http://socialmediatoday.com/codydamon/514112/nonprofit-marketing-why-facebooks-ipo-should-mean-free-advertising-nonprofits Facebook needs to follow Google's lead and offer a nonprofit program that gives 501(c)3 organizations access to free advertising or they are effectively keeping them out of the public sphere. http://socialmediatoday.com/codydamon/514112/nonprofit-marketing-why-facebooks-ipo-should-mean-free-advertising-nonprofits#comments facebook advertising facebook for nonprofits Facebook IPO Google Grants nonprofit marketing Social Business Non-profits Thu, 24 May 2012 12:05:57 +0000 CodyDamon 514112 at http://socialmediatoday.com http://socialmediatoday.com/synecoretech/513362/just-facebooks-still-got-its-mojo-after-ipo With over 900 million users worldwide (half of whom are accessing the social media site via mobile), strong monthly user engagement figures (averaging 441 minutes, or over 7 hours), and flush with 16 billion in IPO capital (for you non-math majors, that’s 16,000 million), I’d say Facebook is just getting started. If you need more convincing, read on as I attempt to debunk the principle arguments of the Facebook naysayer class. http://socialmediatoday.com/synecoretech/513362/just-facebooks-still-got-its-mojo-after-ipo#comments Facebook Facebook IPO Facebook prospects Public Relations Social Media Thu, 24 May 2012 09:45:42 +0000 SyneCoreTech 513362 at http://socialmediatoday.com http://socialmediatoday.com/nick-r/513608/timeline-good-bad-evil Since Facebook has gone public, I think they are scrambling. They are scrambling to appease the people and essentially show investors that they are worth the billions of dollars they claim to be. At the end of the day, it’s not going to work. I bet users will yet again post to their statuses, “Facebook! Again?! Really?!” http://socialmediatoday.com/nick-r/513608/timeline-good-bad-evil#comments Facebook Research Social Business timeline Behavior Community Management Blogging Community Social Media Thu, 24 May 2012 09:27:44 +0000 Nick R 513608 at http://socialmediatoday.com http://socialmediatoday.com/howveryheather/513787/5-things-look-when-hiring-social-media-interns Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them. http://socialmediatoday.com/howveryheather/513787/5-things-look-when-hiring-social-media-interns#comments blogging facebook Google+ haro hiring interns humor interns learning peter shankman pinterest social media social media manager tumblr Twitter Social Media Social Networks Thu, 24 May 2012 09:19:03 +0000 howveryheather 513787 at http://socialmediatoday.com