http://socialmediatoday.com/rss en http://socialmediatoday.com/shaybmoser/1541561/social-start-ups-nexgate-protects-social-media-messaging-within-and-without “The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.” http://socialmediatoday.com/shaybmoser/1541561/social-start-ups-nexgate-protects-social-media-messaging-within-and-without#comments Monitoring Tools Social Media Marketing Content Analytics Privacy Public Relations Social Customer Social Media Social Networks Tools & Apps social startups Yes Thu, 20 Jun 2013 03:59:00 +0000 shaybmoser 1541561 at http://socialmediatoday.com http://socialmediatoday.com/tom-brodbeck/1541726/facebook-business-page-best-practices-4-ways-spice-user-experience Just in the past few months, Facebook rolled out some new updates that you may not know about, and you can use them to add more spice and some character to your business Facebook page. Here are a few of the common features that I like to take advantage of. http://socialmediatoday.com/tom-brodbeck/1541726/facebook-business-page-best-practices-4-ways-spice-user-experience#comments Best Practices Facebook Social Media Marketing Social Media Yes Wed, 19 Jun 2013 13:00:33 +0000 Tom Brodbeck 1541726 at http://socialmediatoday.com http://socialmediatoday.com/tara-urso/1541891/influence-marketing-b2b-and-advisory We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates. http://socialmediatoday.com/tara-urso/1541891/influence-marketing-b2b-and-advisory#comments Best Practices Social Media Marketing Content Google+ Strategy LinkedIn Marketing SEO Social Media Social Networks influence marketing Yes Wed, 19 Jun 2013 08:00:44 +0000 Tara Urso 1541891 at http://socialmediatoday.com http://socialmediatoday.com/contentmoney/1541131/seo-and-google-autocomplete Google autocomplete is that function where you begin typing a search term and Google fills out the rest, or gives you a list of phrases that you may be searching for. The autocomplete function can return search terms that are sometimes poignant, sometimes poetic, sometimes hilarious, and – hopefully – useful. http://socialmediatoday.com/contentmoney/1541131/seo-and-google-autocomplete#comments Google Search SEO autocomplete Yes Wed, 19 Jun 2013 08:00:38 +0000 Content_Money 1541131 at http://socialmediatoday.com http://socialmediatoday.com/tom-liacas/1542041/troll-fighting-tips-and-tricks Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful. http://socialmediatoday.com/tom-liacas/1542041/troll-fighting-tips-and-tricks#comments Best Practices Strategy Enterprise Social Community Management Community Engagement Policy & Guidelines Reputation Management Social Networks damage control trolls Yes Wed, 19 Jun 2013 08:00:00 +0000 Tom Liacas 1542041 at http://socialmediatoday.com http://socialmediatoday.com/drdigipol/1538846/social-advocacy-politics-80-obama-s-online-campaign-capabilities-less-20-month But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool. http://socialmediatoday.com/drdigipol/1538846/social-advocacy-politics-80-obama-s-online-campaign-capabilities-less-20-month#comments Best Practices Social Media Marketing Blogging Community Governance Government 2.0 Marketing Public Relations Social Customer Social Media Social Networks NationBuilder Social Advocacy & Politics Wed, 19 Jun 2013 03:10:10 +0000 DrDigipol 1538846 at http://socialmediatoday.com http://socialmediatoday.com/mitz-pantic/1540881/three-ultra-successful-technologies-humble-beginnings Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage. http://socialmediatoday.com/mitz-pantic/1540881/three-ultra-successful-technologies-humble-beginnings#comments Social Media Marketing Content Marketing Social Customer Social Media Social Networks technological development Wed, 19 Jun 2013 00:07:52 +0000 Mitz Pantic 1540881 at http://socialmediatoday.com http://socialmediatoday.com/stevepyoung/1539346/7-killer-animated-explainer-videos-actully-convert Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos. http://socialmediatoday.com/stevepyoung/1539346/7-killer-animated-explainer-videos-actully-convert#comments Best Practices Content Branding Analytics Exclusive Video explainer videos Tue, 18 Jun 2013 23:46:15 +0000 stevepyoung 1539346 at http://socialmediatoday.com http://socialmediatoday.com/deborah-sweeney/1539061/how-celebrate-your-small-business-instagram-vine-and-pinterest How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring. http://socialmediatoday.com/deborah-sweeney/1539061/how-celebrate-your-small-business-instagram-vine-and-pinterest#comments Instagram Pinterest Community Engagement Social Media Social Networks Tools & Apps Tue, 18 Jun 2013 21:51:51 +0000 Deborah Sweeney 1539061 at http://socialmediatoday.com http://socialmediatoday.com/sashattuck/1538836/3-ways-prepare-video-instagram A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product." http://socialmediatoday.com/sashattuck/1538836/3-ways-prepare-video-instagram#comments Instagram Tools & Apps Video Instagram Vine Tue, 18 Jun 2013 21:50:00 +0000 sashattuck 1538836 at http://socialmediatoday.com http://socialmediatoday.com/contentmoney/1539431/pixar-s-most-creative-marketing-yet-monsters-university-trailer-site If you get stuck, whether in the process of storytelling or strategizing, think about what would never, ever happen next: it may well be just the thing that gets you out of your rut. Similarly, creative strategizing means that it can be valuable to think outside of the box by discounting the first idea that comes to mind in exchange for something a little more interesting. http://socialmediatoday.com/contentmoney/1539431/pixar-s-most-creative-marketing-yet-monsters-university-trailer-site#comments Best Practices Social Media Marketing Marketing Social Media Social Networks Pixar Tue, 18 Jun 2013 21:00:37 +0000 Content_Money 1539431 at http://socialmediatoday.com http://socialmediatoday.com/bryan-kramer/1538981/substance-new-role-cmo-how-technology-and-marketing-work-together CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility. http://socialmediatoday.com/bryan-kramer/1538981/substance-new-role-cmo-how-technology-and-marketing-work-together#comments Social Media Marketing Marketing Social Media Video cmo Tue, 18 Jun 2013 20:45:21 +0000 Bryan Kramer 1538981 at http://socialmediatoday.com http://socialmediatoday.com/ginidietrich/1539381/social-stories-how-use-storytelling-twitter Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on. http://socialmediatoday.com/ginidietrich/1539381/social-stories-how-use-storytelling-twitter#comments Social Media Marketing Content Twitter Social Media Social Networks storytelling Tue, 18 Jun 2013 16:58:14 +0000 ginidietrich 1539381 at http://socialmediatoday.com http://socialmediatoday.com/amanda-disilvestro/1540366/it-s-simple-seo-industry-has-seen-positive-growth-2013 Lately all of the news has been around the death of SEO. It’s all about mobile now, and it’s all about writing for readers and forgetting optimization worries. However, the “death” of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even in the midst of its suspected near-death). http://socialmediatoday.com/amanda-disilvestro/1540366/it-s-simple-seo-industry-has-seen-positive-growth-2013#comments Social Media Marketing Marketing SEO Social Media Social Networks Tue, 18 Jun 2013 16:24:40 +0000 Amanda DiSilvestro 1540366 at http://socialmediatoday.com http://socialmediatoday.com/chrissyme/1540966/how-use-social-media-manage-crisis A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker. http://socialmediatoday.com/chrissyme/1540966/how-use-social-media-manage-crisis#comments Public Relations Reputation Management Social Customer Social Media Social Networks crisis management Tue, 18 Jun 2013 13:03:47 +0000 ChrisSyme 1540966 at http://socialmediatoday.com http://socialmediatoday.com/maddiegrant/1540861/how-use-storytelling-fundraise-online As a nonprofit or association, you will need to fundraise and draw in support from as many as you can. Storytelling is a great way to do this. If you follow these tips you are bound to increase your success rate in gaining funds and garnering support for your cause. http://socialmediatoday.com/maddiegrant/1540861/how-use-storytelling-fundraise-online#comments Social Media Marketing Content Non-profits Engagement Marketing Social Media fundraising Tue, 18 Jun 2013 12:00:05 +0000 maddiegrant 1540861 at http://socialmediatoday.com http://socialmediatoday.com/roymorejon/1540701/how-running-startup-has-changed-past-5-years-inforgraphic It's no coincidence that the rise in social media coincides with a rise in importance of word of mouth. Social media is amplifying word of mouth referrals. I'm always interested to hear how other companies have embraced change over the past decade. http://socialmediatoday.com/roymorejon/1540701/how-running-startup-has-changed-past-5-years-inforgraphic#comments Exclusive Infographics Marketing Tools & Apps start-ups Tue, 18 Jun 2013 10:57:36 +0000 RoyMorejon 1540701 at http://socialmediatoday.com http://socialmediatoday.com/pammoore/1540866/12-ways-delight-your-social-media-community-audiences Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them? http://socialmediatoday.com/pammoore/1540866/12-ways-delight-your-social-media-community-audiences#comments Best Practices Social Media Marketing Content Branding Advertising Marketing Social Customer Social Media Social Networks Social Customer Tue, 18 Jun 2013 10:48:51 +0000 PamMoore 1540866 at http://socialmediatoday.com http://socialmediatoday.com/lbsalz/1539741/why-sales-onboarding-may-not-be-right-your-company All of the onboarding in the world cannot fix poor sales hiring practices. The expectation, when onboarding a salesperson, is that the right individual has been selected for the role. When companies cannot skillfully make selection decisions, the onboarding benefits become a pipedream. http://socialmediatoday.com/lbsalz/1539741/why-sales-onboarding-may-not-be-right-your-company#comments Sales hiring onboarding Tue, 18 Jun 2013 10:00:00 +0000 lbsalz 1539741 at http://socialmediatoday.com http://socialmediatoday.com/socialbarrel/1536631/after-facebook-s-social-network-comes-google-s-internship Google took a major role in the movie’s production. It helped recreate its headquarters in Atlanta to be used as a set. The Los Angeles Times wrote that real Googlers were in the film as extras, helped design the end credits, and the movie featured product placements by Google. http://socialmediatoday.com/socialbarrel/1536631/after-facebook-s-social-network-comes-google-s-internship#comments Google Social Media movie review the internship Tue, 18 Jun 2013 08:00:00 +0000 Socialbarrel 1536631 at http://socialmediatoday.com