Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rss en Socially Stephanie: How to Earn Trust Online Through QRV http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv &quot;Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience&#039;s trust, what would it be?&quot; Your question is a good one. Trust is something you can&#039;t buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well. <p><a href="http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv" target="_blank">read more</a></p> http://socialmediatoday.com/Socially_Stephanie/how-earn-trust-online-through-qrv#comments Best Practices Behavior Blogging Community Engagement authenticity Socially Stephanie trust Yes Sat, 19 Apr 2014 03:59:59 +0000 StephanieFrasco 2356656 at http://socialmediatoday.com Why Google's Point of View(s) Is Changing + SM ROI http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi Google recently made a change to the way it displays metrics. If you look closely enough, you&#039;ll find that for many people, the &quot;+1&#039;s&quot; on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn&#039;t mean their importance has changed.<p><a href="http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi" target="_blank">read more</a></p> http://socialmediatoday.com/randy-milanovic/2358861/why-googles-point-views-changing-sm-roi#comments Research Social Media Marketing Behavior Content Google+ Strategy Analytics LinkedIn Metrics ROI Blogging Engagement Exclusive Google Marketing Opinion Sales Social Customer Social Media Yes Sat, 19 Apr 2014 02:16:57 +0000 Randy Milanovic 2358861 at http://socialmediatoday.com Fixing Your Intranet: A Guide for Leadership http://socialmediatoday.com/vanessa-dimauro/2358716/fixing-your-intranet-guide-leadership You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance. <p><a href="http://socialmediatoday.com/vanessa-dimauro/2358716/fixing-your-intranet-guide-leadership" target="_blank">read more</a></p> http://socialmediatoday.com/vanessa-dimauro/2358716/fixing-your-intranet-guide-leadership#comments intranet leadership Fri, 18 Apr 2014 21:47:07 +0000 Vanessa DiMauro 2358716 at http://socialmediatoday.com Google Gets Serious About Social Advertising with New Post Ads [VIDEO] http://socialmediatoday.com/larrykim/2358671/google-goes-after-facebook-expands-post-ads-all-advertisers It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air. <p><a href="http://socialmediatoday.com/larrykim/2358671/google-goes-after-facebook-expands-post-ads-all-advertisers" target="_blank">read more</a></p> http://socialmediatoday.com/larrykim/2358671/google-goes-after-facebook-expands-post-ads-all-advertisers#comments Facebook Social Media Marketing Content Advertising Google Marketing Social Media Fri, 18 Apr 2014 21:06:24 +0000 larrykim 2358671 at http://socialmediatoday.com How to Keep Your Brand in the Social Media Conversation http://socialmediatoday.com/lindsay-rauch/2358646/how-keep-your-brand-social-media-conversation onsistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them. <p><a href="http://socialmediatoday.com/lindsay-rauch/2358646/how-keep-your-brand-social-media-conversation" target="_blank">read more</a></p> http://socialmediatoday.com/lindsay-rauch/2358646/how-keep-your-brand-social-media-conversation#comments Best Practices Facebook Social Media Marketing Content Google+ Branding Instagram Strategy LinkedIn Pinterest Platforms ROI Twitter Tumblr Engagement Influence Public Relations Reputation Management SEO Social Media Social Networks Tools & Apps Fri, 18 Apr 2014 20:48:34 +0000 Lindsay Rauch 2358646 at http://socialmediatoday.com How to Transform Yourself into a Marketing Technologist http://socialmediatoday.com/chris-horton/2358641/how-transform-yourself-marketing-technologist Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation.<p><a href="http://socialmediatoday.com/chris-horton/2358641/how-transform-yourself-marketing-technologist" target="_blank">read more</a></p> http://socialmediatoday.com/chris-horton/2358641/how-transform-yourself-marketing-technologist#comments Social Media Marketing Marketing Social Media Fri, 18 Apr 2014 20:10:00 +0000 Chris Horton 2358641 at http://socialmediatoday.com The Impact of Social Media in the Travel Marketing Industry: Part Two http://socialmediatoday.com/steve-olenski/2358456/impact-social-media-travel-marketing-industry-part-two Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either. <p><a href="http://socialmediatoday.com/steve-olenski/2358456/impact-social-media-travel-marketing-industry-part-two" target="_blank">read more</a></p> http://socialmediatoday.com/steve-olenski/2358456/impact-social-media-travel-marketing-industry-part-two#comments Best Practices Social Media Marketing Behavior Strategy Advertising Social Networks Fri, 18 Apr 2014 19:26:12 +0000 steve olenski 2358456 at http://socialmediatoday.com 5 Tips on How to Generate Sales Leads Through Social Media http://socialmediatoday.com/lewis-robinson/2358341/5-tips-how-generate-sales-leads-through-social-media If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.<p><a href="http://socialmediatoday.com/lewis-robinson/2358341/5-tips-how-generate-sales-leads-through-social-media" target="_blank">read more</a></p> http://socialmediatoday.com/lewis-robinson/2358341/5-tips-how-generate-sales-leads-through-social-media#comments Facebook Social Media Marketing Branding Strategy Advertising Enterprise Social ROI Twitter Listening CRM Engagement Marketing Sales Social Media Fri, 18 Apr 2014 17:56:05 +0000 Lewis Robinson 2358341 at http://socialmediatoday.com How to Market With a Content Series http://socialmediatoday.com/brennangirdler/2358306/how-market-content-series Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.<p><a href="http://socialmediatoday.com/brennangirdler/2358306/how-market-content-series" target="_blank">read more</a></p> http://socialmediatoday.com/brennangirdler/2358306/how-market-content-series#comments Social Media Marketing Content Blogging Marketing Fri, 18 Apr 2014 17:39:17 +0000 BrennanGirdler 2358306 at http://socialmediatoday.com The Big Question: Does Duplicate Content Hurt You on Google? http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this blog what matters and what doesn&#039;t. You might be surprised.<p><a href="http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google" target="_blank">read more</a></p> http://socialmediatoday.com/marketingxlerator/2114716/big-question-does-duplicate-content-hurt-you-google#comments Social Media Marketing Content Google Marketing SEO duplicate content Yes Fri, 18 Apr 2014 17:19:26 +0000 MarketingXLerator 2114716 at http://socialmediatoday.com Tracking Social Media Success With Google Analytics http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that shows just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.<p><a href="http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics" target="_blank">read more</a></p> http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics#comments Social Media Marketing Analytics Metrics Google Social Media Fri, 18 Apr 2014 17:08:00 +0000 Sergio Aicardi 2358246 at http://socialmediatoday.com Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts http://socialmediatoday.com/prasant-naidu/2357051/boost-your-google-pages-post-ads-promoting-hangouts-and-recent-posts Good news for all Google fan boys who believe that its social network Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers. <p><a href="http://socialmediatoday.com/prasant-naidu/2357051/boost-your-google-pages-post-ads-promoting-hangouts-and-recent-posts" target="_blank">read more</a></p> http://socialmediatoday.com/prasant-naidu/2357051/boost-your-google-pages-post-ads-promoting-hangouts-and-recent-posts#comments Social Media Marketing Content Google+ Marketing Social Media Fri, 18 Apr 2014 08:08:09 +0000 Prasant Naidu 2357051 at http://socialmediatoday.com Beyond Engagement: Employee Advocacy - What's In It For My Business? http://socialmediatoday.com/Beyond_Engagement/employee-advocacy-whats-it-my-business A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.<p><a href="http://socialmediatoday.com/Beyond_Engagement/employee-advocacy-whats-it-my-business" target="_blank">read more</a></p> http://socialmediatoday.com/Beyond_Engagement/employee-advocacy-whats-it-my-business#comments Best Practices Social Media Marketing Branding Enterprise Social Engagement Marketing Social Media Social Networks Beyond Engagement employee advocacy Fri, 18 Apr 2014 03:59:59 +0000 greykite 2351556 at http://socialmediatoday.com Multi-Screen Engagement: Marketing Across Devices http://socialmediatoday.com/pauldunay/2357336/multi-screen-engagement-marketing-across-devices This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic. <p><a href="http://socialmediatoday.com/pauldunay/2357336/multi-screen-engagement-marketing-across-devices" target="_blank">read more</a></p> http://socialmediatoday.com/pauldunay/2357336/multi-screen-engagement-marketing-across-devices#comments Social Media Marketing Behavior Platforms Marketing Mobile Webinars multiscreen Fri, 18 Apr 2014 03:56:34 +0000 PaulDunay 2357336 at http://socialmediatoday.com 6 Steps to Successful Facebook Ads http://socialmediatoday.com/storeya/2357586/6-steps-successful-facebook-ads It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.<p><a href="http://socialmediatoday.com/storeya/2357586/6-steps-successful-facebook-ads" target="_blank">read more</a></p> http://socialmediatoday.com/storeya/2357586/6-steps-successful-facebook-ads#comments Best Practices Facebook Social Media Marketing Advertising Engagement Fri, 18 Apr 2014 00:51:57 +0000 StoreYa 2357586 at http://socialmediatoday.com Letting the Domino's Fall Where They May http://socialmediatoday.com/lou-cimaglia/2356456/letting-dominos-fall-where-they-may &quot;We know that not everything is gonna work,&quot; says Andy Wetzel of the Domino&#039;s Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.<p><a href="http://socialmediatoday.com/lou-cimaglia/2356456/letting-dominos-fall-where-they-may" target="_blank">read more</a></p> http://socialmediatoday.com/lou-cimaglia/2356456/letting-dominos-fall-where-they-may#comments Strategy Advertising Marketing Reputation Management Social Customer Domino's Thu, 17 Apr 2014 21:36:34 +0000 Lou Cimaglia 2356456 at http://socialmediatoday.com Put Social at the Center of Your Customer Universe http://socialmediatoday.com/jessica-klenk/2356346/put-social-center-your-customer-universe Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.<p><a href="http://socialmediatoday.com/jessica-klenk/2356346/put-social-center-your-customer-universe" target="_blank">read more</a></p> http://socialmediatoday.com/jessica-klenk/2356346/put-social-center-your-customer-universe#comments Strategy Analytics Enterprise Social ROI CRM Customer Service Engagement Loyalty Social Customer Social Media Thu, 17 Apr 2014 20:47:40 +0000 Jessica Klenk 2356346 at http://socialmediatoday.com The Explosive Growth of Cloud Computing [INFOGRAPHIC] http://socialmediatoday.com/david-eaves/2356281/explosive-growth-cloud-computing The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.<p><a href="http://socialmediatoday.com/david-eaves/2356281/explosive-growth-cloud-computing" target="_blank">read more</a></p> http://socialmediatoday.com/david-eaves/2356281/explosive-growth-cloud-computing#comments Infographics Social Media cloud computing Thu, 17 Apr 2014 20:02:22 +0000 David Eaves 2356281 at http://socialmediatoday.com State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE] http://socialmediatoday.com/jessicarmurray/2356261/state-womm-64-brand-marketers-say-word-mouth-trumps-traditional-marketing Word of mouth marketing is more effective than “traditional” marketing according to 64% of brand marketers interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). <p><a href="http://socialmediatoday.com/jessicarmurray/2356261/state-womm-64-brand-marketers-say-word-mouth-trumps-traditional-marketing" target="_blank">read more</a></p> http://socialmediatoday.com/jessicarmurray/2356261/state-womm-64-brand-marketers-say-word-mouth-trumps-traditional-marketing#comments Research Social Media Marketing Enterprise Social ROI Marketing Social Media Thu, 17 Apr 2014 19:53:54 +0000 jessicarmurray 2356261 at http://socialmediatoday.com Writing for the Online Reader http://socialmediatoday.com/brennangirdler/2355556/writing-online-reader The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.<p><a href="http://socialmediatoday.com/brennangirdler/2355556/writing-online-reader" target="_blank">read more</a></p> http://socialmediatoday.com/brennangirdler/2355556/writing-online-reader#comments Social Media Marketing Content Blogging Marketing Social Media writing Thu, 17 Apr 2014 17:41:53 +0000 BrennanGirdler 2355556 at http://socialmediatoday.com