Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/rss en Content Marketing Minds: Want a Job in This Field? http://socialmediatoday.com/feldmancreative/2373511/content-marketing-minds-want-job-field Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer. <p><a href="http://socialmediatoday.com/feldmancreative/2373511/content-marketing-minds-want-job-field" target="_blank">read more</a></p> http://socialmediatoday.com/feldmancreative/2373511/content-marketing-minds-want-job-field#comments Social Media Marketing Content Branding Marketing Social Media Social Networks Content Marketing Minds jobs Yes Fri, 25 Apr 2014 03:55:55 +0000 FeldmanCreative 2373511 at http://socialmediatoday.com 5 Ways Small Businesses Can Supercharge Their Local Social Media http://socialmediatoday.com/missannaf/2372506/5-ways-small-businesses-can-supercharge-their-local-social-media Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.<p><a href="http://socialmediatoday.com/missannaf/2372506/5-ways-small-businesses-can-supercharge-their-local-social-media" target="_blank">read more</a></p> http://socialmediatoday.com/missannaf/2372506/5-ways-small-businesses-can-supercharge-their-local-social-media#comments Social Media Marketing Strategy Community Engagement Social Media Social Networks Fri, 25 Apr 2014 03:02:55 +0000 missanna_f 2372506 at http://socialmediatoday.com Google+ Features to Improve Marketing http://socialmediatoday.com/michael-bird/2370001/google-features-improve-marketing Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but not easy to wrap your head around.<p><a href="http://socialmediatoday.com/michael-bird/2370001/google-features-improve-marketing" target="_blank">read more</a></p> http://socialmediatoday.com/michael-bird/2370001/google-features-improve-marketing#comments Social Media Marketing Content Google+ Advertising Marketing Social Media Fri, 25 Apr 2014 01:32:48 +0000 Michael Bird 2370001 at http://socialmediatoday.com 3 Lessons in Customer Service Crayola’s Twitter Can Teach Us http://socialmediatoday.com/deborah-sweeney/2370571/3-lessons-customer-service-crayola-s-twitter-can-teach-us There’s thinking outside of the box and then there’s thinking outside of the crayon box, the much lesser-known cousin to the infamous idiom. While other companies may be inclined to reap in the benefits of a passing meme’s success and play off of that for awhile, Crayola is more focused on child development.<p><a href="http://socialmediatoday.com/deborah-sweeney/2370571/3-lessons-customer-service-crayola-s-twitter-can-teach-us" target="_blank">read more</a></p> http://socialmediatoday.com/deborah-sweeney/2370571/3-lessons-customer-service-crayola-s-twitter-can-teach-us#comments Twitter Customer Service Engagement Loyalty Reputation Management Social Media Social Networks Yes Thu, 24 Apr 2014 20:52:08 +0000 Deborah Sweeney 2370571 at http://socialmediatoday.com 5 Twitter Hacks to Grow an Influential Network http://socialmediatoday.com/ottogrl/2373136/5-twitter-hacks-grow-influential-network With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements.<p><a href="http://socialmediatoday.com/ottogrl/2373136/5-twitter-hacks-grow-influential-network" target="_blank">read more</a></p> http://socialmediatoday.com/ottogrl/2373136/5-twitter-hacks-grow-influential-network#comments Social Media Marketing Content Twitter Listening Engagement Influence Social Media Thu, 24 Apr 2014 19:55:06 +0000 ottogrl 2373136 at http://socialmediatoday.com Why Facebook Is Not Part of My Social Media Strategy http://socialmediatoday.com/ubersocialmedia/2365661/why-facebook-not-part-my-social-media-strategy Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.<p><a href="http://socialmediatoday.com/ubersocialmedia/2365661/why-facebook-not-part-my-social-media-strategy" target="_blank">read more</a></p> http://socialmediatoday.com/ubersocialmedia/2365661/why-facebook-not-part-my-social-media-strategy#comments Facebook Social Media Marketing Strategy Twitter Marketing Social Media Social Networks Thu, 24 Apr 2014 19:39:43 +0000 ubersocialmedia 2365661 at http://socialmediatoday.com How Semantic Search Drives Marketing [SLIDESHARE] http://socialmediatoday.com/david-amerland/2372986/how-semantic-search-drives-marketing The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.<p><a href="http://socialmediatoday.com/david-amerland/2372986/how-semantic-search-drives-marketing" target="_blank">read more</a></p> http://socialmediatoday.com/david-amerland/2372986/how-semantic-search-drives-marketing#comments Best Practices Social Media Marketing Behavior Content Google+ Branding Strategy Advertising Enterprise Social Community Management Customer Service Engagement Exclusive Google Influence Marketing Opinion Search SEO Social Media Yes Thu, 24 Apr 2014 18:51:42 +0000 David Amerland 2372986 at http://socialmediatoday.com How to Create a Winner Description for Your AdWords Text Ads http://socialmediatoday.com/larrykim/2370796/how-create-winner-description-your-adwords-text-ads Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?<p><a href="http://socialmediatoday.com/larrykim/2370796/how-create-winner-description-your-adwords-text-ads" target="_blank">read more</a></p> http://socialmediatoday.com/larrykim/2370796/how-create-winner-description-your-adwords-text-ads#comments Social Media Marketing Google Marketing AdWords Thu, 24 Apr 2014 17:02:22 +0000 larrykim 2370796 at http://socialmediatoday.com How Social Media is Transforming Health Care http://socialmediatoday.com/rick-delgado/2364611/how-social-media-transforming-health-care Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information. <p><a href="http://socialmediatoday.com/rick-delgado/2364611/how-social-media-transforming-health-care" target="_blank">read more</a></p> http://socialmediatoday.com/rick-delgado/2364611/how-social-media-transforming-health-care#comments Social Media Marketing Content Strategy Social Media Social Networks health care Thu, 24 Apr 2014 17:00:54 +0000 Rick Delgado 2364611 at http://socialmediatoday.com The Twitter War in Turkey http://socialmediatoday.com/prasant-naidu/2364456/timeline-view-twitter-turkey-war-and-twitter-giving Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for freedom of expression but there are countries who are at war, for years, for freedom of speech and information.<p><a href="http://socialmediatoday.com/prasant-naidu/2364456/timeline-view-twitter-turkey-war-and-twitter-giving" target="_blank">read more</a></p> http://socialmediatoday.com/prasant-naidu/2364456/timeline-view-twitter-turkey-war-and-twitter-giving#comments Journalism Twitter Social Media freedom of speech Thu, 24 Apr 2014 15:57:56 +0000 Prasant Naidu 2364456 at http://socialmediatoday.com Fiction Makes You a Better Storyteller and Content Producer http://socialmediatoday.com/ginidietrich/2364306/fiction-makes-you-better-storyteller-and-content-producer Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have, it’s a necessity. Now you have the opportunity to “get away” with reading fiction. It helps your storytelling. It makes you a better content producer. And it enables you to see your organization’s stories in new and compelling ways.<p><a href="http://socialmediatoday.com/ginidietrich/2364306/fiction-makes-you-better-storyteller-and-content-producer" target="_blank">read more</a></p> http://socialmediatoday.com/ginidietrich/2364306/fiction-makes-you-better-storyteller-and-content-producer#comments Social Media Marketing Content Social Media Social Networks fiction Thu, 24 Apr 2014 10:58:58 +0000 ginidietrich 2364306 at http://socialmediatoday.com 3 Inbound Marketing Ideas for Financial Services Professionals http://socialmediatoday.com/bradfriedman/2358156/three-inbound-marketing-ideas-financial-services-professionals Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack.<p><a href="http://socialmediatoday.com/bradfriedman/2358156/three-inbound-marketing-ideas-financial-services-professionals" target="_blank">read more</a></p> http://socialmediatoday.com/bradfriedman/2358156/three-inbound-marketing-ideas-financial-services-professionals#comments Social Media Marketing Content Marketing Social Media financial services Thu, 24 Apr 2014 10:05:59 +0000 BradFriedman 2358156 at http://socialmediatoday.com Social Startups: TAPPD Personalizes App Discovery http://socialmediatoday.com/shaybmoser/2370606/social-startups-tappd-personalizes-app-discovery With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.<p><a href="http://socialmediatoday.com/shaybmoser/2370606/social-startups-tappd-personalizes-app-discovery" target="_blank">read more</a></p> http://socialmediatoday.com/shaybmoser/2370606/social-startups-tappd-personalizes-app-discovery#comments Social Media Marketing Social Media Tools & Apps social startups Thu, 24 Apr 2014 03:55:55 +0000 shaybmoser 2370606 at http://socialmediatoday.com Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology http://socialmediatoday.com/davidjohnson4/2369551/playing-peoples-emotions-social-marketers-guide-understanding-human-psychology In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim. <p><a href="http://socialmediatoday.com/davidjohnson4/2369551/playing-peoples-emotions-social-marketers-guide-understanding-human-psychology" target="_blank">read more</a></p> http://socialmediatoday.com/davidjohnson4/2369551/playing-peoples-emotions-social-marketers-guide-understanding-human-psychology#comments Social Media Marketing Behavior Branding Community Management Engagement Reputation Management Social Customer Social Media Social Networks Thu, 24 Apr 2014 03:20:43 +0000 DavidJohnson4 2369551 at http://socialmediatoday.com 5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile http://socialmediatoday.com/tomeeka-farrington/2371231/5-simple-ways-spring-clean-and-declutter-your-linkedin-profile Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.” <p><a href="http://socialmediatoday.com/tomeeka-farrington/2371231/5-simple-ways-spring-clean-and-declutter-your-linkedin-profile" target="_blank">read more</a></p> http://socialmediatoday.com/tomeeka-farrington/2371231/5-simple-ways-spring-clean-and-declutter-your-linkedin-profile#comments Social Media Marketing LinkedIn Marketing Social Media Thu, 24 Apr 2014 02:25:34 +0000 Tomeeka Farrington 2371231 at http://socialmediatoday.com Facebook’s New Advertising Opportunities http://socialmediatoday.com/michael-bird/2288566/facebook-s-new-advertising-opportunities Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.<p><a href="http://socialmediatoday.com/michael-bird/2288566/facebook-s-new-advertising-opportunities" target="_blank">read more</a></p> http://socialmediatoday.com/michael-bird/2288566/facebook-s-new-advertising-opportunities#comments Facebook Social Media Marketing Advertising Social Media Social Networks targeted advertising Thu, 24 Apr 2014 01:54:47 +0000 Michael Bird 2288566 at http://socialmediatoday.com 10 Pieces of Advice for Bloggers Starting Out in 2014 http://socialmediatoday.com/marcustaylor/2371136/10-pieces-advice-bloggers-starting-out-2014 But what if starting early isn&#039;t an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it&#039;s definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.<p><a href="http://socialmediatoday.com/marcustaylor/2371136/10-pieces-advice-bloggers-starting-out-2014" target="_blank">read more</a></p> http://socialmediatoday.com/marcustaylor/2371136/10-pieces-advice-bloggers-starting-out-2014#comments Social Media Marketing Content Blogging Marketing Thu, 24 Apr 2014 00:27:10 +0000 marcustaylor 2371136 at http://socialmediatoday.com Social Media for Content Marketers: Reach vs. Depth http://socialmediatoday.com/bernadette-coleman/2366501/social-media-content-marketers-reach-v-depth Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.<p><a href="http://socialmediatoday.com/bernadette-coleman/2366501/social-media-content-marketers-reach-v-depth" target="_blank">read more</a></p> http://socialmediatoday.com/bernadette-coleman/2366501/social-media-content-marketers-reach-v-depth#comments Research Social Media Marketing Content Social Customer Social Media Thu, 24 Apr 2014 00:10:44 +0000 Bernadette Coleman 2366501 at http://socialmediatoday.com Top 5 Tips to Create an Effective Social Media Marketing Strategy http://socialmediatoday.com/kim-goff/2371101/top-5-tips-create-effective-social-media-marketing-strategy Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.<p><a href="http://socialmediatoday.com/kim-goff/2371101/top-5-tips-create-effective-social-media-marketing-strategy" target="_blank">read more</a></p> http://socialmediatoday.com/kim-goff/2371101/top-5-tips-create-effective-social-media-marketing-strategy#comments Social Media Marketing Content Strategy Marketing Social Media Social Networks Wed, 23 Apr 2014 23:53:36 +0000 Kim Goff 2371101 at http://socialmediatoday.com Want Social Business Buy-in? Do More Than Move Their Cheese http://socialmediatoday.com/pammoore/2369256/want-social-business-buy-do-more-move-their-cheese Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are. <p><a href="http://socialmediatoday.com/pammoore/2369256/want-social-business-buy-do-more-move-their-cheese" target="_blank">read more</a></p> http://socialmediatoday.com/pammoore/2369256/want-social-business-buy-do-more-move-their-cheese#comments Social Media Marketing Marketing Social Media Social Networks Wed, 23 Apr 2014 22:59:38 +0000 PamMoore 2369256 at http://socialmediatoday.com