The Most Social Companies in the Least Social Industries [INFOGRAPHIC]
For example, Indium corporation has been a great example of a company that embraces blogging and social media – and they’re in the solder paste business! An example of a company that I feel is doing a great job of social media and content in the B2B software space is SAP. You can see highlights of my perspective on them in this presentation on “Social Media and Intimacy” on slideshare. I’ve found that company leaders who think that none of their competitors are in social media have been very surprised when they (or we) actually investigated what others were doing.
Can we find other examples in “Non-Social Industries”?
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, I worked with a couple of my colleagues to pull together this infographic.
In the following infographic, you’ll see:
- Why you should be social, even if not everyone in your industry is on board
- Examples of companies innovating in social media
- Things to watch out for with social media in non-social industries
Examples that we used include companies in the following industries:
So what do you think of being social when others are not as eager to jump in?
Embed this infographic on your site:
Social Media at Right Mix Marketing
Note: Additional credit to interns Sufian Malik (research) and Social Lantern (Matt Kallechy)
Tom Treanor is the creator of the Blog Writing Workshop and Founder of Right Mix Marketing, which helps companies of all sizes succeed through the effective use of Content Marketing, Search Engine Optimization (SEO), Business Blogging and Social Media. Get news and updates from Tom on Twitter here!
Other Posts by Tom Treanor
Social Media Today