Wikinomics Social networking and web 2.0 are changing the rules of the game and companies who recognise this and adapt their organisations accordingly will be on the path to high performance. If you have not had yet the opportunity to do so, I would highly recommend that you read Don Tapscott, Founder and Chairman of New Paradigm (now nGenera), most recent bestseller “Wikinomics: How Mass Collaboration Changes Everything”. This excellent book highlights strategies for winning through next generation enterprises and challenges our most deeply rooted assumptions about business. This widely read book will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century. 

You will learn why leaders must think differently about how to compete, be profitable, and embrace a new art and science of collaboration. You will also understand the deep changes occurring in the structure and modus operandi of corporations, based on new competitive principles such as openness, peering, sharing, and acting globally. 

The new mass collaboration is indeed challenging traditional business thinking and conventional principles. It is driving a historic change in how companies harness knowledge, co-innovate, encourage self-organisation and share resources. It is drastically changing the way goods and services are invented, produced, marketed, and distributed on a global basis. 

A tipping point has been reached with the growing accessibility of information technologies as well as the increased availability of computing power, network capability and tools required to collaborate, get organised, innovate, create value, compete and outperform competition. 

Many mature firms are already benefiting from this new business paradigm. These organisations have seized on collaboration and self-organisation as powerful new levers to cut costs, innovate faster, co-create with customers and partners, and generally do whatever it takes to become high-performance businesses. 

So is your mind wired for a new kind of collaborative enterprise?

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