Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following?

“I think that’s poison,” says Schnick, who anchors SalesChaosTV along with edge entrepreneur Dan Waldschmidt. “It doesn’t mean the content is better but that person at building an audience.”

Schnick isn’t really adverse to building a following of course; his point is that first and foremost attention should be paid to serving your customer and building the relationship. If you “wow” your customer word will spread and you will get the social proof you desire.

Waldschmidt agrees, sort of. Watch the video for their spirited conversation about the value of so-called social proof.


Join this discussion with Dan (edgy entrepreneur) and Todd (intrepid marketer) in their latest episode of SalesChaosTV, sponsored by The Customer Collective. Engage them on Twitter at @DanWaldo and @ToddSchnick.