When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z?

Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.”

Hold on there, counters co-anchor Dan Waldschmidt, don’t business sell differently through social media depending upon whether the customer is someone buying laundry detergent off a shelf or a large company considered a complex service?

Listen in on the debate in the video below:

 


 

Join this discussion with Dan (edgy entrepreneur) and Todd (intrepid marketer) in their latest episode of SalesChaosTV, sponsored by The Customer Collective. Engage them on Twitter at @DanWaldo and @ToddSchnick.