by Jesse Noyes

 

If you think everyone is jumping into social advertising, think again.

A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis.

So why are UK marketers lagging behind?Image

According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. And without integrating a social media strategy with more familiar channels like email marketing, you can’t see the real value of social advertising.

I recently met up with Kath and asked her a few questions about these very issues impacting social media marketing in Europe. Enjoy!

Click here to view the embedded video.

What do you say? Is integration the issue holding many European marketers from fully embracing social advertising?

Video: What’s Holding Back UK Marketers from Social? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing