I'm always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I've found to help.

Yoono - Useful Multi-task Tool - Yoono is an Internet plug-in that creates a sidebar on your browser (but you can decide if you want it visible or not). You can pick from 10 social networks that you update or follow the most. After putting in your settings, Yoono shows all updates on the social networks you chose to view and any RSS feeds you follow. Yoono is great because you don't need all those tabs open and you can update several profiles at the same time.

ShareThis - ShareThis is a nifty widget. You can add it to your web browser toolbar, a blog, and it also appears as an option when you right-click. ShareThis allows you to send anything you find on the web (e.g. cool picture, good blog post, interesting article, etc.) almost anywhere (e.g. email, Twitter, Digg, etc.). It's similar to the ReTweet button.

StumbleUpon - The web is enormous, so how can you cut your searches down to only what you want? With StumbleUpon, you give sites a thumbs-up or thumbs-down. Based on your ratings ... read more >>

Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.

He started by explaining why SEO is/should be important to PR Professionals.

In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.

With journalists writing for more channels and with less resources making your content visible within search is critical.

Here are Odden’s 10 SEO Tips:

1. Number one thing to do?
Magic answer is that it depends on the problem.
However, if you choose one item to tackle make sure your website is crawlable. If the site isn’t crawlable, then really nothing else you do in terms of SEO will matter.

2. Understand and Optimize PR Tactics
The content that is likely already being created as part of the PR campaign is low hanging fruit in terms of SEO.

Optimize the following content with keyword phrases (or those terms that journalists might be searching) to help your content become more visible:

• Press Releases
• Letters ...