Metadata or data about data has been an important topic in software and the web all along. In the old days we used metadata on a HTML page source to increase its searchability. That is by adding metadata or tags to a page we would tell the search engines what the page is about so that if someone searched for one of the tags, they would return the page in their search result. So a page on a given product or service (e.g. camera) could contain a list of relevant terms (e.g. photography). This is still relevant even in HTML 5 with the tag . (See: http://www.w3schools.com/tags/html5_meta.asp).

XML a Metaddata Language

The power of XML in a sense is in the fact that it is a meta-language — a language for defining other languages. So given an XML schema you can define a language such as HTML itself. Or I can define a language for expressing customers and all its related objects (such as “orders” and “contract”) for a CRM (customer relationship management) application. Metadata and tags have a lot of important applications in enterprise software. Topics such as metadata management, classification and taxonomy in information management and ECM (enterprise content ... read more >>

All the talented writers in the world aren’t worth a penny put together unless they can get their written works published and get people to purchase them. The best way to get exposure and create awareness is through publicity. Generating buzz about a book and attracting the attention of publishers and the media can be accomplished with a press release. Make sure your press release gets read with these helpful tips:

1. Single page. Unfortunate, but true, we live in a world of sound bytes and ‘want-it-yesterdays’. Publishers and media contacts are busy people who have little time to comb through hundreds of multiple page press releases. Limit your press release to one page to gain a better chance of it being read.
2. Catchy headline. All press releases have a headline that sums up the entire release in a few well chosen words. This is an opportunity to shine and show off your creative side. Think about headlines that you see in newspapers and make your headline count. Get their attention and they’ll want to read more and know more.
3. No first person. Your press release needs to read as if it came from an objective third-party. Write in in the present tense and stay away ...