Measuring the micro media of today is a big challenge.
For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and podcasts.With Social Media Channels like blogs and podcasts, the traditional metrics of reach and frequency won’t work, and more often than not, you will have to justify by qualitative metrics at best.
So here I attempt to highlight the right metrics for marketers. And hope that user generated content is monetized in a way that it is worthy of. I have always thought that podcasts and blogs need to be monetized- in a way that is appropriate. I think one major hurdle to achieve that objective is marketers ignorance. Another one is the content creators incapacity to market themselves well. But that is another story.
The main issue is the lack of standards and ignorance. Chicken and egg situation actually. Usually problems like this wait for ’scale’ to be solved. Marketers scramble for answers only when the right scale is achieved.I just put together a podcast series on
www.chasingthestorm.com and attempt to put together a set of metrics and parameters to analyze podcasts. What better way to put up an analysis through the me
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