Before you can create your personal brand, you have to know what your personal brand is. This post will help you to define your own personal brand through taking a look at your unique personal brand attributes. Once you have your personal brand attributes you can begin sharing your personal brand with the world.

Simply put in a word

Simply put, a personal brand attribute is a word that describes a characteristic or quality that you possess. It can also be defined as how others would describe you if they could only chose a few different words.

Let’s take a look at my personal brand attributes so you can get an idea of how this works. A few months ago I won an award at work for my performance — on the award were five words that best described the winner of the award. When I won the award I thought to myself, “these words are my professional personal brand attributes and exactly how I want to be perceived in the workplace.”

Here they are:

Work Ethic: I have a very strong work ethic and believe in making sacrifices that others won’t.

Accountability: I’m believe in my work and others can rely on me to get the job done.

Professionalism: I put forth a professional demeanor in ...