In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. Some you may know and some you may not, but there is definitely something for everyone.
1. Always. Test. Everything
Assume that everything is broken. Ask your self by how much is it broken and how do we reduce the delta between where we are and where we want to be? Always be improving.
Make sure your ads are fresh. Tailor copy to seasonal or world events to give the sense of freshness and relevancy.
Using Google to test messages, headlines and landing page copy is more cost effective and real-time than a focus group. Understand what messages resonate prior to creating entire campaigns.
What’s hot to test right now:
a. discounts and deals
b. sense of urgency
2. Tell the Right Story to the Right Person
Know your product, know your audience and be consistent to avoid frustrating your audience.
Connect the dots between the search query, your ad and the headline/copy on the landing page.
Understand the specific keywords your target is using and deliver specific content to them.
3. Don’t be Fooled by Google Broad Match
Google broad match allows you to match 1000’s of queries to... read more >>